Develops and maintained scalable brand systems for a high-growth technology leader in the trades industry, unifying corporate identity across all channels while delivering enterprise-specific branding tailored to B2B clients and strategic partnerships. Contributes experiential design for ServiceTitan Pantheon, generating $6.1M+ in ticket sales to date. Leads experiential design and product marketing design initiatives for Pro Products and Fintech which have generated $3M at ServiceTitan Pantheon. Designs compelling storytelling narratives across full 360 campaigns for impactful visual communication.

• Consults with clients, offering problem-solving strategies to meet their goals.

• Directs brand design and the brand identity of clients

• Uses UX methodologies and frameworks to guide design decisions

• Designs website and mobile app features, crafting wireframes and interactive prototypes

• Proficiently creates print and digital graphics using industry-standard tools

• Manages and conducts content audits for client websites using content management systems

• Led creative direction of web, digital, and print marketing initiatives

• Scaled brand identity systems for improved utilization, brand recognition, and accessibility

• Introduced and advocated for UX methods and strategies

• Resolved workflow inefficiencies and boosted productivity by implementing a formal design process

• Amplified the brand presence through the coordination of PR, social media campaigns, and events

• Led a dedicated team and compliance efforts spanning 3 veg rooms, 2 clone rooms, and 13 flower rooms

• Implements meticulous data entry in METRC for plant tracking to meet state regulations

• Contributed to the mass production and cultivation of cannabis plants for the Cookies brand

• Organized and maintained SOP documents for the entire operation

• Edited company logos for environmental and marketing design purposes

• Organized and maintained product inventories by cannabis strains

• Managed cannabis strain-specific product inventories

• Developed maintenance and cleanliness task lists for team members and facility care

• Ensured controlled environments are optimized with proper lighting and temperature adjustments

• Met and maintained plant growth quotas in a high-demand industry, generating tremendous profit

• Contributes to plant transition from vegetative to flowering stages during harvest operations

• Enforces rigorous sterilization and cleanliness protocols in grow rooms pre and post-harvest

• Assures plants are fed with proper nutrients and nutrient amounts

• Administered precise nutrient feeding and management and monitored plant health

• Led stakeholders and developers through complete web design lifecycles

• Designed websites and product pages for clients that generated leads and improved conversion rates

• Applied UX methods for responsive web design, enhancing ROI for clients

• Conducted usability tests with developers to test site functionality and troubleshoot issues