Lead strategy and execution for new Working Capital products and lending infrastructure, aligning with a long-term vision for scalable growth.

Responsibilities and results

▪Reduced delinquencies by 50% through cross-functional collaboration with risk, engineering, and collections. Key initiatives included launching risk tiers, enhancing product experience and alert systems, and scaling collections capabilities.

▪Defined a 3-year product vision for Working Capital, including infrastructure requirements and a thorough build-vs-buy analysis for future expansion opportunities.

▪Improved payment capture by 10%+ through optimized Representment timing, refined payment hierarchy logic, and strategic monthly payment adjustments.

▪Increased customer repayment rates by 20%, leveraging product innovation and customer research. Initiatives included revamped alert timing, mobile push notifications, and expanded payment options.

▪Decreased exposure to fraud and bad actors by 30%+ by designing a system to detect and block duplicate organizations at onboarding.

▪Launched a first-of-its-kind intercept feature, capturing millions of dollars in delinquent payments and significantly improving the collections workflow.

▪Spearheading new AI-driven initiatives to enhance product development and risk management, including applications in risk modeling, user feedback analysis, and design optimization.

Oversaw a small team focused on payments and working capital offerings that enable customers to maximize their accessible cash flow. Products include wallet to wallet payments, Instant Transfer, and simple AP/AR solutions. Launched 3 new products and have successfully grown 4 existing products in month over month revenue.

Responsibilities and results

▪Drove first segmentation of the full BILL network, incorporating all customers receiving payments from BILL customers. Resulted in improved targeting, and development of new product offerings.

▪Launched BILL's first lending product, Invoice Financing, which had one of the fastest new product ramp-ups ever for the company. Created a full GTM plan, influenced the feature roadmap, and oversaw customer feedback loops.

▪Helped increase adoption of BILL's virtual card program within our business network, a key revenue driver for BILL. Aligned with analytics to improve targeting, optimized sales script for reps, and improved onboarding materials and customer-facing messaging.

▪Developed continuous testing and quarterly improvements for BILL's Instant Transfer product. Updates included expanding to new target audiences, pricing tests, new channels, and messaging changes.

Provide product marketing consulting and support for multiple start-ups. Services include marketing plans, refining investor decks, content strategy, copywriting, and analytics. Clients have included Digifit (health and fitness start-up), Mursion (AR/VR start-up), and Productiv (B2B Saas start-up)

Productiv (2020-2021)

Oversaw product and partner marketing efforts for a B2B SaaS Management software start-up

Responsibilities & Results:

▪ Led customer marketing and testimonials, overseeing multiple webinars, and increasing customer case studies by 300%

▪ Oversaw content development, publishing 8-10 new pieces of content and eBooks every month and improving SEO performance

▪ Launched Partner Network program with 15 market-leading technology companies including Okta, Asana, and Slack

Mursion (2019)

Revamped overall value proposition and competitive messaging for an AR/VR start-up in the training and development space

Responsibilities & Results:

▪ Influenced product roadmap around training modules and analytics

▪ Defined core learning principles and overall messaging

▪ Developed new pitch decks across 3 different clients

▪ Outlined competitive landscape and areas of differentiation in training and development space

Digifit (2010)

Developed marketing and social media strategy for health and fitness start-up, growing the team to 4 people

Responsibilities & Results:

▪ Outlined marketing strategy and improved overall user experience, including iPhone app, website redesign and social media / blog strategy

▪ Developed marketing strategy and improved the user experience across the application. Resulted in a CTIA award and 3 apps in the top 15 of the Health and Fitness section (Apple App Store)

▪ Improved user experience across all consumer touch points, including how-to videos, website and subscription model. Re-launched website resulting in a a 3000% increase in traffic

▪ Analyzed market opportunities and improved investor pitch, leading to next series of funding

Led product marketing efforts at View, focusing on Smart Windows and new IoT solutions

[Job impacted by COVID]

Responsibilities & Results:

▪Defined marketing launch plan for new IoT products. Created sales decks, training materials, and marketing collateral. Successfully launched 2 beta sites

▪ Improved messaging and value proposition for real estate developer and aviation verticals. Outlined B2B customer buying journey and 6 month content roadmap for consistency across marketing and sales

▪ Reworked sales pitch and process. Performed closed-loss analysis on thousands of deals, revamped the sales playbook, and created View's first competitive battle cards

▪ Optimized voice of customer feedback across trade partners and customers. Created new surveys and analytics plan to enable scalable and reliable market feedback from over 500 customer sites

Oversaw the development of a revolutionary camera technology, representing a $25B+ opportunity

Responsibilities & Results:

▪ Led product marketing for Light across B2B and B2C initiatives. Aligned market research, engineering, sales, and customer support teams to prioritize key features and create go-to-market plans

▪ Influenced product strategy and product roadmap. Analyzed hundreds of CX tickets and competitive feature set to define top features for software updates. Aligned with Product and Design teams to map out first 6 month software roadmap

▪ Successfully launched L16 camera in July 2017 and Nokia 9 in 2019. Defined value proposition and messaging across all marketing channels. Responsible for the rollout of >10 software upgrades for the L16

▪ Represented the voice of the consumer across Light and lead the engagement of customers on social media. Implemented online review system for Light with 4.4/5 rating for the L16

▪ Developed B2B messaging, content strategy, and sales collateral in mobile and automotive markets. Successfully pivoted the brand and messaging from B2C to B2B licensing model