Lead design across Horizon, Avatars, Creation Tools, and the Meta Developer Platform — product surfaces spanning web, mobile, and MR/VR environments.

• Build and lead a global design organization of 40+ across product design, content design, and design management — spanning multiple time zones and disciplines.

• Design and evolve the org structure to match shifting business priorities, including standing up vertical pod teams that improve cross-functional execution and delivery speed.

• Direct design for flagship consumer products — Horizon Home, Central, and Events — from early concept through public launch.

• Lead design of foundational MR/VR experiences, including Avatars and Creation Tools, shaping how people express themselves and build in immersive environments.

• Establish design systems and standards for the Developer Platform, enabling third-party creators to build on Meta's ecosystem.

• Partner with VP- and C-level stakeholders to align design strategy with company-wide objectives and deliver on high-priority initiatives.

• Navigate organizational changes, maintaining team performance and morale through periods of

significant structural and strategic shift.

• Managed a diverse team of designers within the Developer Platform organization, focusing on empowering developers and businesses globally.

• Launched products that addressed critical social issues on the internet while ensuring high standards of user data safety and security.

• Fostered a collaborative environment to drive innovative design solutions that meet the needs of users and stakeholders.

Wanderu is a Boston based startup that makes it super simple to book bus and train travel. I'm responsible for creating the startup's visual brand identity from the ground up. In addition to brand design, I also lead UX and product design for the e-commerce website as well as the iOS/Android apps. As part of the executive team, I work closely with the CEO & COO (co-founders) to help facilitate alignment of the business goals and user needs. I drive a human-centered design approach across all customer experiences while working through the unique challenges present in the ground transportation industry in North America and Europe.

My responsibilities include:

Leadership

• Providing mentorship and management to the user experience and design team.

Visual Brand Identity

• Designing and maintaining Wanderu’s visual brand identity

• Ensuring visual cohesion in all of Wanderu’s customer-facing experiences

UX/UI Design

• Executing UX design and visual design as a part of a multi-disciplinary team

• Low and high fidelity wireframing

• Researching interaction design trends

• Conducting in-person and online user testing to identify areas of opportunity and or existing pain-points.

• Sketching and whiteboarding sessions

• Working with front-end team to communicate project specks and requirements

Marketing

• Leading and designing integrated campaigns including digital, print, and out-of-home

Strategy

• Working with senior leadership to facilitate alignment of business goals and user needs.

• Researching technology and UX trends in the travel space and beyond.

• Representing the user voice in executive planning meetings.

Tools I most often use:

• SketchApp + InVision

• Photoshop, Illustrator