Buyer Experience 🛍️✨

Seller Experience

• Collaborated with PMs and senior designers in key strategy prioritization and design feedback

• Owned and led the research process from opportunity discovery to concept testing with sellers

• Initiated unique concepts in seller motivation that connected the business's roadmap in driving seller-buyer relationships

• Generated 3 final design solutions with extremely positive feedback from PM and engineering team

• Defined UX copy for Seller's interface and brainstormed with Shopping Cart team

Led discovery research and concept creation for Toyota's smart city initiative

• Owned the design strategy by discovering critical problems and untangling ambiguity in pedestrian safety + smart city solutions

• Utilized effective storytelling in the stakeholder presentation and received positive feedback and excitement from the panel on the concept of combining infrastructure and mobile device

• Conducted ethnographic research such as in-depth interviews, diary studies, and multiple observations on NYC pedestrian behaviors and needs

• Synthesized insights through uncovering opportunities and user journey map

• Prioritized opportunities/solutions based on safety severity and technical efficiency

• Led user-facing mobile design projects and features in membership experience, data privacy, accounts, and interaction design

• Utilized data analytic tools to drive quantitative design decisions & conduct qualitative interviews

• Defined visual direction and collaborated with visual designers

• Documented and communicated with cross-functional teams including product and engineering

• 15% increase in overall user participation

• Led the UX design process to revamp the current B2B intern management platform.

• Scoped out user pain points and addressed them through user-centric methods.

• Presented to key stakeholders and collaborated with engineering and marketing.