Owned the cross-functional roadmap for optimization of Curology’s marketing technology and paid social user acquisition

Helped build LiveRamp's nascent healthcare business from the ground up, building integrations with key de-identification partners, forging partnerships with data providers, creating healthcare privacy guidelines for sales teams, and working towards making LiveRamp fully HIPAA-compliant.

Supported a portfolio of 15+ TV accounts and integrations, including pre/post-sales implementation for omnichannel ad campaigns and measurement across desktop/digital, linear TV, and CTV/OTT