• Product Strategy – Translated stakeholder vision into a clear product direction and aligned with

cross-functional teams to define a strong value proposition for our generative AI tool.

• AI Design – Designed an AI chatbot using retrieval-augmented generation to provide scalable, personalized responses for senior care inquiries, helping families make informed decisions and reducing unqualified operator calls.

• Scalable Design – Built a three-tier system to support partial and future data states, enabling a property listing service to function now and scale with business growth.

• Client Management – Led a design workshop that resolved 5 rounds of ad rejections, securing client approval in 1 day and cutting feedback loops by 85%.

• Team Leadership – Managed 3 designers and 1 intern, streamlining design reviews and leadership syncs by 20% while providing creative direction and contributing to design execution.

• Managed the integration of publisher content into a digital app for kids, ensuring seamless reading experiences.

• Designed cohesive book covers to enhance the in-app browsing experience and maintain a unified visual aesthetic.

• Created activity sheets and coloring pages for Mattel IP brands such as Barbie and Hot Wheels, providing engaging content for kids to experience within the app.

• Design solutions, backed by research, to improve the American Girl e-commerce website – aiming to increase conversion rates in gift option add-ons, bring clarity to product detail pages, and optimize navigation to minimize decision fatigue of customers.

• Analyze user interactions using Quantum Metrics software to identify customer frustrations, seek improvement opportunities, and evaluate shipped solutions.

• Conduct UX research through UserZoom to evaluate competitor sites, possible new features, and A/B test proposed designs.

• Present research findings and design opportunities to stakeholders and cross-functional teams – working together to prioritize design decisions, business goals, content strategies, and improvements for upcoming sprints.

• Assist the product team in UAT testing to ensure shipped solutions fulfill business requirements and provide user-friendly experiences.