Redwood City, California, United States
From summer intern to full-time product designer. Designed the rebranding for Identity.com, authored a new style guide, and expanded a cross-channel component library used across web, print, and events.
Improved GoodHire workflows: partnered with PM, Eng, Legal, and Policy to streamline key flows, raising NPS 54 to 63 in 12 months and contributing to ~$200K weekly cash revenue.
Growth experiments: designed and shipped multivariate homepage tests for PeopleSmart, lifting engagement/CTR 8%; co-authored Google Ads copy with Marketing Analytics, projected $250K in sales.