Lead commercial investment strategy for Meta's top strategic clients — large-scale partnerships involving complex, high-value deal structures across sales, finance, legal, operations, and product. Define go-to-market investment strategy, design and execute complex deals end-to-end, and drive cross-functional alignment to ensure seamless execution. Partner directly with VP-level leadership on strategic direction and resource allocation. Build the operational strategy and governance framework to drive efficiency and operational excellence at scale.

Led commercial strategy and global GTM operations for Meta's Advertiser Rewards Program — a multi-million dollar initiative spanning 20+ markets across North America, Europe, APAC, and LATAM. Scaled the program from 4 pilot countries to a global operation, growing to thousands of agencies and hundreds of thousands of clients. Partnered with Data Science and Engineering teams to integrate machine learning for commercial targeting and deal optimisation, driving automation and operational efficiency at scale. Drove end-to-end program design and cross-functional execution to deliver measurable ROI across global incentive initiatives.

Led cross-functional programs to integrate third-party merchants into Amazon's Prime Now operations across EU markets, enabling the launch of new technologies, processes, and business initiatives. Partnered with engineering, business, and operations teams to drive scalability, reduce costs, and ensure alignment with EU regulatory requirements. Developed rollout plans, defined KPIs, and reported progress to leadership.

Developed and executed network design strategies to optimise transportation costs and improve operational efficiency across the EU. Built data-driven analytics models for demand forecasting, routing optimisation, and truck utilisation — collaborating with engineering teams to implement network configuration changes. Designed capacity management systems to improve distribution network scalability and performance.

Post-doctoral research in Operations Research — applied data-driven modelling to transportation and supply chain optimisation challenges with a focus on sustainability and operational efficiency.