Help startups with UX research and design to validate ideas

• Designed & created a new tab on CNN’s mobile app to improve consumer trust. Partnered with CNN Strategy team

• Created an engaging and interactive experience for the user to learn about controversial topics. Drove the process end-to-end, starting from primary research and journey mapping to feature prioritization, prototyping, and testing. Received strongly positive feedback from 4+ CNN internal teams

• Built a new user archetype by conducting 12+ semi-structured user interviews. The archetype is adopted as a core target user group in CNN’s design strategy

• Designed the Portfolio Review Program from inception to implementation and drafted the program roadmap to get internal and external stakeholders onboard

• Expanded the reach of the program to 185% more artists in U.S. & Canada within months through community engagement and outreach