Risk & Protection team

Freelancing across design and storytelling — from reimagining merchandise for a swing dance organization to improving UX for a social media app and creating branding animations that bring small brands’ stories to life.

Partnered with clients like HOLA, SCMP, Kinetik Athlete, Relist, and Heydoh on projects spanning product design, illustration, and motion.

I use AI tools such as ChatGPT, Midjourney, Runway, and Figma plugins to spark ideas and iterate faster — blending tech and imagination to create meaningful experiences.

Co-founded a small jewelry brand with my sister, showcasing our handcrafted pieces at weekend flea markets across the Bay Area.

• Managed marketing, customer engagement, logistics, and finances.

• Built strong people and sales skills by interacting with diverse customers, tailoring pitches, and creating memorable shopping experiences.

• Designed eye-catching product displays to stand out in the local art scene.

• Oversaw event coordination and handled tax and business operations.

• Strengthened my entrepreneurial mindset — approaching every detail from planning to customer experience with creativity, empathy, and purpose.

• Designed and developed growth-focused features for enhancing the LinkedIn Guest experience, encompassing various projects targeting pre-login/signup experiences, SEO optimization, and app activations.

• Optimized LinkedIn sign-in with Google one-tap, streamlining user flow. Improved usability, leading to +18% sign-up lift and +10% retained sign-ups. Also boosted site-wide weekly active users by +0.48%. This project contributes to 
1 in 200 Weekly Active Users.

• Leveraged the JTBD framework to uncover user needs and guide design decisions. My focus is on delivering value, enhancing LinkedIn's discoverability, and seamlessly transitioning Guests to Members.

• Led community-building efforts for LinkedIn Firstline members, operating with a startup mindset to deliver unique value and achieve competitive advantage.

• Managed 3 Firstline community groups totaling 300k members, conducting in-depth user research. Responsibilities include acting as admin, engaging with members, and setting up polls and questionnaires. Through observing user behavior, inform our design decisions.

XREX is aiming to solve the financial-inclusive movement with the power of Cryptocurrency.

• Develop concepts and designs of seamless, digital experiences grounded in the needs of customers.

• Identify problems, conduct user research and user interview, create wireframes, prototypes and provide product strategy insights in a cross-functional startup environment.

• Design, develop and maintain design library to create consistent experiences across web and mobile apps.

• Collaborate closely with designers, product managers, engineers, strategists, and C-level throughout the design process

• Facilitate design team's retrospective and design workshop.

• Design QA lead. Lead and maintain design quality assurance process among colleagues. Guide the design, marketing, business development, and customer support teams on discovering "Bad UX" from users' perspectives.

• Collect UX feedback, and prioritize issues with the design lead and product managers in the product roadmap. Focus on topics such as feature-focused testing, competitor analysis, blockchain money transaction, and technical bugs discussion.

• Collaborate with the marketing team on developing the marketing material. (Social media banner/ Blogpost graphic)