Working on Meta Account Access, improving account identification, authentication, and recovery for users across the globe.

• Using UX principles and design thinking process, redesigned visual and written components of a client’s website and developed social media strategy, leading to improved branding, navigation, and a 5% increase in site sessions

• Worked with a client to define branding for new spa business and designed website from scratch, leading to an increase in client bookings

(This role ended due to layoffs.)

• Spearheaded content design for the E2E merchandising experience on Spotify

• Delivered impactful copy and shape holistic content strategy across more than 15 artist- and fan-facing surfaces, ending 2023 with €31M in GSV, a 6x increase from 2021

• Crafted compelling email, in-app, and notification copy for merch activations during Spotify Wrapped, driving over €3M in 2023, a 261% increase YoY

• Boosted volume of merch campaigns by 50% through design and copy improvements to internal tools

• Implemented novel framework to establish efficient ways of working with 4 cross-functional teams, increasing productivity and content output by 25%

• Own and write content for 100+ screens across TurboTax Live Assisted and Full Service, leading to a clearer and more compassionate user experience

• Display strong knowledge of brand voice and tone by applying Intuit’s content style guide; inject empathy into designs by making complicated tax topics easily digestible and contextual

• Partner with researchers, interaction designers, project managers, and developers to tackle customer problems and identify needs

• Liaise with other content designers to ensure a connected and aligned experience throughout the product

Pitch Instagram post ideas and write copy for The Swoon, Netflix’s fan-facing Korean drama channel (@theswoonnetflix)