New York City Metropolitan Area
(This role ended due to layoffs.)
• Spearheaded content design for the E2E merchandising experience on Spotify
• Delivered impactful copy and shape holistic content strategy across more than 15 artist- and fan-facing surfaces, ending 2023 with €31M in GSV, a 6x increase from 2021
• Crafted compelling email, in-app, and notification copy for merch activations during Spotify Wrapped, driving over €3M in 2023, a 261% increase YoY
• Boosted volume of merch campaigns by 50% through design and copy improvements to internal tools
• Implemented novel framework to establish efficient ways of working with 4 cross-functional teams, increasing productivity and content output by 25%