• Developed strategies to expand QuickBooks Online offerings for under-served customers, generating new revenue streams

• Assessed competition to identify opportunities for promoting QuickBooks Online's value proposition and product-market fit

• Successfully pitched the strategies and designs to senior leadership, securing funding from the General Manager

• Provided mentorship to designers

• Guided and nurtured the design team, directing user research efforts to validate concepts, pain points, and usability flows

• Presented search feature ideas with qualitative and quantitative data, gaining buy-in from upper management and team members

• Collaborated with machine learning engineers to establish a baseline and guarantee output quality through user feedback

• Led design for consumer debt management and personal loan

• Led and implemented product design and user flow: Shipped 24 releases in last 6 months

• Conducted user research for insights, behavior patterns, idea validations, and usability

• Optimized user flows to accelerate revenue growth and user retention

• Partnered with PMs and stakeholders to shape roadmaps and strategies

• Applied lean startup and design thinking as a strategy for innovation

• Led Sketch Storm and Innovation Jam with cross-functional teams

• Mentored in women's mentorship program in support of the empowerment of others

Achievement:

• 1000-plus basis point increase on click-through rate with annual 250% revenue growths

• Highest member acquisition rate among all vertical groups

• Produced replicable design frameworks adapted by six verticals

• Singled out by CEO in developing a ship-fast and test-fast culture within the company

• Built close-knit relationship with engineers

• Worked with CEOs and startups to productize and define overall product experience

• Created UX flows, wireframes and prototypes for the apps

Awards

• Webby Awards honoree in real estate category

• Developed features to reduce 30-60-90 day drop off and improved user engagement

• Led new paradigm shift products to expand Mint customer base

• Leveraged Lean Experience Map to validate ideas

• Conducted user research to find behavior patterns

• Prototyped for "next big thing" projects

• Led brainstorming sessions to gather feedback from collaborative teams

• Extended product offerings beyond consumers to small business users

Awards:

• Mint Wins Webby People's Voice Award

• Hackathon winner for the Mint budget with a 1-to-1 presentation to CEO and CTO (best idea for Apple Watch)