Lead UX Designer and SCRUM Master for the Wholesale Division

• Redesigned the internal legacy recertification system that handles ISO compliance with industry data mandates - results pending

• Created a b2c database admin system guide, for web and mobile, that utilizes multiple APIs and LLMs to increase output and meet business goals - results pending

• Redesigning all legacy systems to React-based UI

• Lead the creation of a SQL database management tool, resulting in an increase of productivity by 50%

• Manage multiple SCRUM teams, facilitating SCRUM ceremonies and reports, resulting in a 45% increase in sprint velocity across teams

• Leading user research efforts across my division, creating standards in documentation, interviewing techniques, handovers, and visual design

• Introduce and teach the use of Figma to technical and non-technical colleagues for collaboration, design, and development handoffs

What I have done over my freelance career:

• Identified and evaluated potential opportunities to improve existing products. This involved analyzing user feedback, market trends, and competitive offerings to identify areas of improvement and propose effective solutions.

• Created wireframes, prototypes, and high-fidelity visual designs for various products and platforms.

• Conducted user research to test features and incorporated user feedback into design iterations.

• Communicated designs – created meaningful UX deliverables such as storyboards, sitemaps, wireframes, flowcharts, prototypes, and presentations that helped the team understand what to build and why.

• Partnered closely with fellow designers, researchers, and developers of different levels to ensure the following of operational structures and best practices to deliver value and great experiences

• Stayed up to date with current design trends and technology advancements. I'm currently taking design courses on designing for AR/VR along with learning front-end development.

• Collaborated with cross-functional teams such as product management, engineering, and data teams to solve complex problems and ensure the highest quality solutions.

• Owned the product end-to-end user experience, from the broad scope down to specifics of UI layout.

• I have experience in building, revamping, and managing design systems made to scale.

Tech stack: Figma, Sketch, Invision, Notion, Zeplin, GitHub, GitVersion, Microsoft Suite, Confluence, Jira, SalesForce, Atlassian, Gitbook, Webflow, Balsalmiq, Affinity Designer, HTML, CSS, Java, Visual Studio Code, ProtoPie

Responsible for concept design and implementation support for global 500 clients. I manage a number of projects as well as design systems. My most notable project is with Siemens:

Siemens SiePortal project:

• Redesigned and implemented a new ui dashboard design for the company's desktop and mobile store, resulting in a 30% increase in user engagement and a decrease in bounce rate by 15%.

• Collaborated with the development team to seamlessly integrate the updated forum system into the ecommerce site, leading to a 25% increase in user activity and a 45% boost in customer satisfaction.

• Update and contribute to the design system on a regular basis with documentation and visual design

of patterns, components, and pages

• Collaborated with cross-functional teams to develop and implement personalized recommendation algorithms, leading to a 30% increase in average order value for online purchases.

• Self-managing client budget and communication, implementing a streamlined communication process, reducing response time by 50% and improving overall project efficiency and client satisfaction.

• Developed new components and patterns for the design system that increased design consistency across all products and reduced time spent on design iterations by 40%.

• Streamlined craft workflow by implementing a new alignment process and workshop system, resulting in a 20% increase in productivity for staff designers.

• Hosted workshops and conducted live tool demos to educate team members on accessibility best practices, resulting in a 80% increase in overall knowledge.

Technology Stack: Sketch, Figma, Invision, Miro, Confluence, Jira, ClickUp, Protopie, Adobe Suite, Microsoft Teams, Angular, HTML, CSS, Personio

Web3 platform specializing in digital collectibles for B2C and B2B clients. Many of the features described are not yet on the live system.

• Spearheaded the enhancement of current digital touchpoints, including the website and product landing page, resulting in a 20% increase in user engagement

• Provided crucial implementation support and contributed to the creation of innovative solutions for the product, resulting in a streamlined onboarding process and a 25% reduction in customer support inquiries.

• Led the management of the design system, ensuring consistency and scalability across all digital platforms, resulting in a 70% reduction in design inconsistencies and improved collaboration across cross-functional teams.

• Created a concept for a user-friendly system dashboard, empowering shop owners to effectively manage their offerings within their personal shops, leading to a 40% increase in shop owner satisfaction.

• Designed captivating landing pages for diverse clients, resulting in a 25% increase in lead generation and a 15% improvement in conversion rates, effectively driving business growth and customer acquisition for the respective clients.

Technology Stack: Figma, Notion, Slack, GitHub, HTML, CSS,

Startup utilizing real-time tracking and geolocation data for facility management and athlete development. I was responsible for:

• Successfully implemented the MVP concept, resulting in a 25% increase in customer engagement with the new feature within the first month of launch.

• Improved user comprehension of geo data by 40% through the implementation of intuitive visualization techniques, leading to enhanced decision-making and problem-solving capabilities for customers.

• Conducted user research, including interviews and usability testing, resulting in a 15% decrease in user error rates and a 20% increase in overall user satisfaction with the UX/UI design.

• Led the redesign of the in-app modular dashboard system, resulting in a significant improvement in usability and ease of use for users, leading to a 30% increase in user adoption and a 25% reduction in user error rates.

• Played a pivotal role in the product development lifecycle by creating low-fidelity prototypes for the testing team, facilitating efficient and effective user testing processes that resulted in a 40% reduction in design iterations and a 20% improvement in overall product quality.

Technology Stack: Figma, Microsoft Teams, Notion,