Strategic Design Leader with 6.5+ years at Meta. I architected scalable UX frameworks and led the redesign of System Settings and Quick Controls—shipping 200+ features to 10M+ monthly active users and served as Quality Design Lead to elevate the craft and launch the Spatial System Navigator.

𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩

Established foundational UX frameworks and decision logic that unified UX across high-priority spatial OS surfaces.

• Architected “Settings as a System”: Defined core principles and IxD logic used across diverse spatial surfaces and hardware modalities.

• Unified OS Strategy: Aligned and influenced Accessibility Settings across VR, Wearables and Mobile (incl. Meta Ray-Ban Display).

𝐂𝐫𝐚𝐟𝐭 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐈𝐦𝐩𝐚𝐜𝐭

Drove product quality through technical innovation and the implementation of rigorous, cross-functional craft standards.

• AI-Driven Innovation: Co-developed an automated, AI-powered workflow with Engineering to validate pixel-perfect, curved spatial UI for the System Navigator.

• Quality Governance: Served as “Quality Captain,” establishing cross-functional gates and standards that elevated craft across all core OS surfaces.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 & 𝐅𝐨𝐫𝐜𝐞 𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐢𝐞𝐫

Scaled organizational impact by operationalizing design strategy into reusable frameworks and mentoring teams through complex technical challenges.

• Systemic Strategy: Converted strategy into scalable systems using JTBD and data-informed frameworks adopted by User Research initiatives.

• Mentorship: Accelerated and mentored new-hire ramp-ups to ship high-complexity designs on compressed timelines.

Led the end-to-end design and delivery of global mobility solutions, bridging the gap between emerging technologies and production-ready automotive experiences. Focused on the evolution of MBUX, autonomous driving systems, last-mile mobility, and XR technologies.

• Autonomous Parking Systems (Parktronic): Led the UX/UI for autonomous parking integrated into the 2021 S-Class and global production fleet, specializing in high-stakes driver-to-vehicle handoff logic.

• AR Virtual Assistant ("Ask Mercedes"): Designed and shipped a globally launched AR mobile app (2017) using computer vision to digitize the owner’s manual into interactive overlays and guided assistance.

• Next-Gen Spatial Solutions: Developed a portfolio of high-fidelity AR/VR tools to solve complex R&D challenges.

• Motion Sickness Mitigation: Implemented visual cues in autonomous robo-taxi interfaces to enhance passenger vestibular comfort.

• Executive Visualization: Built immersive VR environments for interior ergonomic evaluation, significantly reducing physical prototyping costs.

• Rear-Seat Entertainment: Reimagined the passenger experience through spatial interfaces and connected cabin ecosystems.

• Led 0→1 AR Product Design: Specialized in embedding spatial computing into ruggedized, ANSI-certified industrial wearables.

• Industrial XR Innovation: Delivered end-to-end UX/UI for AR smart helmets, enabling hands-free productivity in hazardous work environments.

• Market Trailblazing: Navigated early-stage market ambiguity to establish industry-standard interaction patterns for enterprise XR.

• Systems Thinking: Built comprehensive design systems for HMDs that prioritize cognitive load management and user safety in industrial settings.

• Patent & Strategy: Authored multiple patents in the spatial systems space while collaborating with PM/Eng to drive product vision and delivery.

• Rapid Prototyping: Developed high-fidelity functional demos to de-risk technical concepts and influence investment decisions from key partners.

• Led 0→1 design and development for next-gen Smart Home and IoT ecosystems, defining product visions from initial concept to commercial strategy.

• Architected hybrid UX/ID solutions, seamlessly integrating physical industrial design with digital interaction to create cohesive hardware-software experiences.

• Navigated high-ambiguity "North Star" initiatives, translating emerging technologies into viable product roadmaps and investment-ready business cases.

• Engineered high-fidelity prototypes and executive demos that secured stakeholder buy-in and directed long-term product investments.

• Owned the end-to-end design lifecycle, delivering everything from initial system architecture and CAD to production-ready specifications.

Creating the next generation of smart home technologies and user experiences. Everything from IoT to all Samsung Devices.

• Responsible for designing product interaction specs

• Designed iconography and brand identity for IoT products

• Conducted user research sessions, collected qualitative and quantitative data and analyzed results

• Implemented results from research sessions into interaction and industrial design solutions

• Work and collaborate with cross-disciplinary teams to design / develop consumer products and application services

• Designed / developed working prototypes that were displayed and presented at Samsung’s largest Design Fair in Korea