• Spearheaded the technical foundation for the Iris iOS app by evolving the UIKit codebase to strategically leverage SwiftUI for new components. Established a modularized architecture, type-safe assets with SwiftGen and SwiftFormat for consistent code style.
• Architected concurrency solutions and background tasks to enable a responsive, real-time user experience. Cultivated a data-driven performance culture by integrating Sentry and New Relic, conducting benchmarks with Instruments to optimize performance.
• Automated CI/CD pipeline for beta and production releases. Implemented focused unit testing strategy and leveraged AI tools to accelerate development without compromising quality.
• Drove key user engagement metrics by implementing seamless Universal Links and real-time updates. Partnered with marketing to leverage mobile analytics, informing data-driven strategies for user acquisition and retention.