• Led UX strategy across multiple product areas, driving discovery, research, and prototyping in close collaboration with senior leadership and cross-functional stakeholders to shape product direction and deliver high-impact, scalable user experiences.

• Architected and evolved the Marsh Design System from foundational elements to scalable components — defining grid, spacing, typography, color tokens, and accessibility standards — enabling consistent, performant, and reusable experiences across multiple products and teams.

• Designed and scaled enterprise B2B dashboard experiences for Marsh clients across Property Risk and Risk Finance, enabling data-driven decision-making by transforming complex, multi-source risk and financial data into actionable insights through structured information architecture and advanced data visualization.

• Established reusable system patterns for data-heavy interfaces (cards, tables, filters, alerts), reducing design redundancy and accelerating delivery across teams.

• Bridged design and engineering through frontend-aware contributions, supporting component implementation via Storybook and MCP server workflows, ensuring alignment between design specifications and production-ready code.

• Worked end-to-end across the product lifecycle — from discovery and research through prototyping, delivery, and validation — leveraging usability testing, analytics, and behavioral insights (e.g., heatmaps) to continuously optimize user experience and drive measurable outcomes.

• Strengthened design operations by improving documentation, design-to-development workflows, and user story definition, increasing collaboration efficiency and driving adoption of design system standards across teams.

Design new user experiences, applying lean principles and user-center design, iterating to create new features for the website Minha Claro Móvel, focusing on usability, accessibility, and responsive mobile-first, working collaboratively with my teammates towards evolving the product experience with consistency and a holistic view.

• Research and design aligned with the business goals

• Designing new concepts, wireframes, and interactive prototypes

• Create and analyze usability tests with Maze

• Analyze data, understanding user behavior to optimize user journeys

• Create A/B Tests

• Creative thinking and lean UX

Mentor em design UX, Visual Design, Product Design carrer experiência do usuário no ADPlist.

Trabalho em sessões 1:1 ajudando na carreira de designs e profissionais de tecnologia, nos assuntos relacionados ao trabalho como Product Designer e na prática.

Principais assuntos:

UX, Design Thinking, UX, Trajetória de Carreira, Portfólio, CV, Design System, Procesos de Design.

Agendar seu 1:1

https://adplist.org/mentors/antonio-pezzella

Trabalhando no BTG Pactual, maior banco de investimentos da América Latina, responsável pela criação de novos recursos e jornadas com foco em melhores experiências do usuários e clientes do app BTG Banking App.

• Design de novas features e jornadas com foco no objetivo dos usuários

• Criação de wireframes e protótipos

• Teste de Usabilidade

• Criação e análise de Task Flow

• Design visual forte e arrojado

• Análise do comportamento do usuário através de métricas e dados

• Articulação de conversas entre stakeholders, time de negócios e desenvolvimento

• Soluções para problemas com processo de Design Thinking

Atuei no projeto do novo e-commerce para a marca Amway Brasil e também na criação de peças e campanhas de endomarketing para a Keyrus Latam:

• Design de páginas responsivas criando novos componentes com Design System;

• Criação de protótipos navegáveis para aprovação de interações e experiência do usuário;

• Reuniões de alinhamento com o cliente em Inglês, e também com o time de Bogotá/Colômbia;

• Melhoria da experiência do usuário em sua jornada;

• Atuação junto ao time de desenvolvimento;