Helping solve problems at intersection of pricing, business and product for enterprise and monetization

• As an IC lead I am helping connect dots across a team of 20 designers and leading strategic initiatives

• helped build Beta for Asaan's View Only License solving customer pain of expansion w/o costs

• helped launch AI Studio while exploring the billing paradigm, how we give end users control over cost and bring transparency

• working at intersection of problems from billing(checkout flows and awareness of cost), pricing and packaging, licensing, permissions(RBAC/Inheritance) and enterprise admin needs

• Lead a team of 3 product designers

• Key contributor in creating the banking strategy and roadmap for the product. Influenced partners by developed customer-back product principles and frameworks embedded in research, data and a strong POV.

• Defined, iterated and launched QuickBook’s first banking product QuickBooks Checking on web, iOS and android. Delivered interaction design strategies and E2E product frameworks. Led and mentored other designers in the delivery of detailed designs.

• Drove discovery and exploration to define business strategy for automation with banking with xfunctional partners and helped define and design path to roadmap.

• Led the effort to identify customer pain points and data-backed LOFAs. Designed and delivered improved product experiences and helped create and execute experimentation plans .

• Defined and implemented op-mechs for the team to streamline working and increase efficiency - specifically catered to remote working.

• Lead designer working on Experimentation Platform building frameworks for robust experimentation

• Worked on understanding the cross team workflows to identify needs and inform which

direction product should invest in.

• Defined a framework for conflict management while setting up tests to avoid dilution of test

effects thereby enabling stronger findings which can be production-ized

• Focussed on Quasi Testing as well as A/B testing

• Lead designer working on portfolio of products and tools to enable sellers to expand,

list and price their products in multiple marketplaces effectively($6bn+ GMS).

• Key initiatives include a tool for sellers to quickly replicate their listings across

multiple marketplaces, pricing rules that enable sellers to manage their pricing

effectively and enabling sellers to learn and launch in a new marketplaces

• Owner for defining seller experience and vision for inbounding products into Amazon

warehouse.

• Led and managed Flipkart Seller Design’s Team UX. Created and implemented seamless processes between Design, Product and Technology

• Defined and executed com- ponent librabry and interaction patters for web and mobile

• Lead Designer on Flipkart Seller Mobile App

• Core Designer on Flipkart - Ping(Social Shop- ping)

• Fostered user empathy and de ned a research process integrated with iterative design