• Led UX writing across planning, utilities, measurement, and audiences, simplifying workflows and elevating end-to-end advertiser experiences.

• Translated highly technical concepts into clear, scalable UI content used by global advertisers, reducing cognitive load and improving task completion.

• Built content frameworks, terminology, and guidelines that strengthened design system standards and improved consistency across teams.

• Streamlined intake and prioritization mechanisms, increasing operational efficiency and enabling focus on high-impact, cross-domain initiatives.

• Delivered content improvements that contributed to billing profile creation with a 99.97% success rate, strengthening advertiser trust.

• Drove content strategy for several projects and produced inclusive content, aligning stakeholders and resolving competing requirements at scale.

• Advocated for advertiser needs using insights, data, and usability signals to simplify workflows while maintaining accuracy and compliance.

• Built deep cross-functional trust, influencing product direction and unifying narratives across teams to break down silos and raise the UX bar.

• Communicated complex cybersecurity concepts in concise, approachable language, exercising judgement and prioritizing the user experience.

• Evolved and augmented in-product content design patterns to define the UX content style guide and new design patterns and systems.

• Collaborated with UX Designers, UX Researchers, Product, Engineering, and other stakeholders to define, design, test, and deliver solutions.

• Mentored and interviewed UX writers, led various high-priority UX initiatives and process improvements, and contributed to the continued development of expertise and efficiency.

• Crafted a content style guide to ensure consistent usage, format, and experience throughout the Carbon Black Cloud user guide.

• Enabled faster and easier in-product onboarding experience for customers, delivered relevant UX content that facilitated successful completion of tasks, minimized the learning curve, and improved the overall customer experience.

• Reduced complexity through clear and concise in-product messaging, articulated rationale for content choices, and iterated based on feedback.

• Catalyzed new content improvements and worked with existing patterns to ensure consistency, adhere to brand voice, and increase user confidence.

• Conducted user interviews and competitive audit to identify UX problems.

• Drove content changes and used Figma to illustrate journey maps and design prototypes.