San Jose, California, United States
Lead Next-Gen behavioral analytics, Data management, & Data marketplace platforms
Defined Product Vision & Strategy: Created a long-term vision for a new analytics platform, consolidating customer interaction data across PayPal to drive upsell and cross-sell opportunities. This resulted in securing a $2M incremental budget and aligning stakeholders on a 5-year roadmap.
Gap Analysis & Tool Development: Conducted a comprehensive analysis of third-party tools and developed a proprietary solution that reduced insights generation time by 99%, from one month to under 30 minutes, enhancing decision-making speed.
Proactive Alerting System: Developed an alerting system that empowers PayPal teams to detect changes in customer behavior in real time, minimizing revenue risks and maintaining a positive customer experience.
Standardization Initiative: Led a company-wide initiative to standardize data generation, analysis, and governance processes, unlocking new revenue channels and supporting scalability while reducing manual reporting costs.
Product Development Leadership: Led the discovery, UX design, and execution of a data marketplace tool that democratized data access for over 5,000 non-technical users, projected to eliminate 80% of redundant systems and improve organizational efficiency.