Led a team of four in developing an AI-driven behavioral analytics portfolio, enhancing data governance and collection processes. Products include homegrown

• Data governance platform

• Data collection SDKs

• Data pipeline in BQ

• Data analytics product

Lead Next-Gen behavioral analytics, Data management, & Data marketplace platforms

Defined Product Vision & Strategy: Created a long-term vision for a new analytics platform, consolidating customer interaction data across PayPal to drive upsell and cross-sell opportunities. This resulted in securing a $2M incremental budget and aligning stakeholders on a 5-year roadmap.

Gap Analysis & Tool Development: Conducted a comprehensive analysis of third-party tools and developed a proprietary solution that reduced insights generation time by 99%, from one month to under 30 minutes, enhancing decision-making speed.

Proactive Alerting System: Developed an alerting system that empowers PayPal teams to detect changes in customer behavior in real time, minimizing revenue risks and maintaining a positive customer experience.

Standardization Initiative: Led a company-wide initiative to standardize data generation, analysis, and governance processes, unlocking new revenue channels and supporting scalability while reducing manual reporting costs.

Product Development Leadership: Led the discovery, UX design, and execution of a data marketplace tool that democratized data access for over 5,000 non-technical users, projected to eliminate 80% of redundant systems and improve organizational efficiency.

Led First-Gen behavioral analytics & Data management platforms

Launched Behavioral Data Quality Platform: Delivered an automated platform for validating behavioral data, eliminating manual tracking and generating $780K in cost savings across product and engineering teams.

Accelerated Experimentation & Decision-Making: Designed and implemented self-service conversion and traffic measurement capabilities, reducing A/B test analysis time from several days to under 30 minutes, empowering teams to make faster, data-driven decisions.

Influenced Vendor Strategy with Customer Insights: Conducted in-depth discovery on address normalization workflows, identifying product gaps and user pain points. Secured budget approval and led the vendor selection process to enhance the platform experience and meet evolving business needs.

Led First-Gen behavioral analytics & Data transmission platforms

Enabled $3B+ in Total Payment Volume (TPV): Launched a real-time data transmission platform that provided actionable adoption insights to marketing teams, improving ROI on $200M in campaign spend and driving over $3B in TPV and $70M in incremental revenue.

Replaced Third-Party Vendor with Internal Solution: Led cross-functional collaboration across engineering, legal, and marketing to retire a costly third-party marketing tool; launched a high-performing in-house solution that enhanced campaign performance and unlocked new monetization opportunities.

Boosted Customer Engagement: Conceptualized and delivered a reusable in-context announcement feature for customized product communications; the initial launch increased user engagement by 40%.

Strengthened Talent Pipeline and Diversity: Designed and launched a non-recruiting candidate training program focused on PayPal’s product strategy, market challenges, and inclusive leadership, deepening engagement with high-potential talent and advancing diversity hiring efforts.