• Leading regular design reviews, workshops, and brainstorming sessions with my team.

• Designing consumer financial products to prioritize ease of use, data privacy and compliance with regulatory requirements globally.

• Ensuring that compliance features are built with a customer-first approach and helping teams take the best near-term steps to achieve that.

• Leveraging research and consumer data from A/B tests to drive decisions on changes to the user experience.

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Designed large scale user experiences for the Target app and Target+ Marketplace Portal.

• Led the end-to-end design of Target Plus™ Marketplace Portal - Target’s 3rd-party seller platform that powers the $1.2B business unit.

• Led the design of Target's Product Compare feature on iOS and web so guests can compare products before purchasing them in an intuitive and accessible way.

• Conducted research with 100+ external vendors and team members to inform capabilities for logistics, performance, listing attribution and more.

• Facilitated cross-functional journey mapping across product, research, accessibility, engineering, and business to create a vision for the future of retail engagement.

• Developed interaction workflows for integration with taxonomy, content & fulfillment enterprise products for a seamless search experience on Target.com.

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• Utilized behavioral economics principles to conduct user research and inform design decisions for early stage startups.

• Led brainstorming and design sprint sessions for young entrepreneurs.

• Developed wireframes and prototypes to visualize design concepts for various incubator initiatives.

• Collaborated with professors and researchers to ensure a cohesive user experience.

• Developed user flows, journey maps and concepts based on consumer insights survey and contextual inquiry for Frigidaire refrigerators.

• Worked directly with product owners, business analysts, and developers in an Agile environment to define project priorities and user stories.

• Created wireframes and low-fi to hi-fi prototypes for Electrolux's mobile app for smart home appliances.

• Conducted lean usability tests, developed testing protocol, and analyzed moderated sessions to uncover usability issues and update UI specifications for Frigidaire.

GrowthPilot partners with large manufacturing companies to accelerate R&D throughput by augmenting their capabilities at the front end of innovation. As a research analyst at the firm, I carried out the following duties:

• Developed graphics, storyboards and presentation templates

• Performed financial and operational due diligence on potential acquisition target for Fortune 100 clients in Excel

• Analyzed emerging technology and market trends, competition and potential strategic partners to advise and support data-based decision making for Fortune 500 clients in the chemicals and paper manufacturing industries

• Conducted quantitative analysis on EV fast charging and digital best practices, resulting in fresh perspectives on current manufacturing and distribution methods