• Lead the research for buyer growth initiative at eBay

• Plan and facilitate workshops with key stakeholders to gather information and insights.

• Identify user needs and problems throughout the shopping journey by storyboarding, competitor

analysis and other brainstorming workshops

• Define, plan and execute generative and evaluative customer research to understand shopping

behavior on eBay.

• Ideate new concepts by conducting discovery design sprints

• Contribute to the yearly strategic planning with product teams and actively collaborate with cross-

functional groups within the agile project teams

• Designed, moderated and reported results of usability studies for a web application, mobile, and tablet.

• Tested mobile prototypes on invision for an e- commerce website

• Conducted A/B testing for internal ticketing system for an investment firm

• Held tree testing and an open card sort study to redefine information architecture for an investment firm

• Devised strategies for the business plan.

• Managed a team of developers, designers and content writers.

• Conducted focus groups with different user profiles to identify and refine requirements.

• Provided wireframes to present conceptual design to the visual designers and developers using Axure.

• Organized weekly reviews sessions with a team.

• Monitored and created monthly report of business progress.

• Conducted usability tests at the different stages of the product to verify design decisions.

• Created a system for monitoring the progress of the software at different levels.

• The product got recognition at the world education summit 2013 in the innovation in e-learning category