• Defined the information architecture and UX foundations for a new SaaS platform, enabling scalable and future-ready implementation.

• Established design system foundations (tokens, components, patterns) aligned with new branding and long-term product growth.

• Introduced a structured UX process, improving alignment between product, design, and engineering teams.

• Created design specifications and documentation to reduce handoff friction and implementation - risk.

• Led end-to-end UX for B2B digital products used by small and mid-sized retailers across Bolivia and Chile.

• Conducted user research (interviews, card sorting, usability testing) to validate product decisions and improve information architecture.

• Redesigned the sellers’ app, improving scalability and usability while ensuring consistent implementation of a React-based Design System.

• Used GA4 funnels and event tracking to support data-informed design decisions.

• Introduced a structured UX process, improving collaboration and alignment between design, development, and business teams.

• Built and maintained a cross-platform Design System (mobile, web, ATM) in Figma.

• Led usability testing and iterative improvements for the mobile banking app (v7.0), enhancing user flows and accessibility.

• Bridged design and front-end development to ensure consistency and faster implementation.

• Contributed to the evolution of an AngularJS platform using Atomic Design and BEM.

• Translated user testing insights into actionable product improvements.

I led a small group of web developers and designers in creating the website for the major of system's engineering based on the information given by the director and student's group of the same field.