• Documented 22 customer personas on a table in Confluence for use across several departments
• Authored 4 Confluence pages detailing high-priority personas in depth
• Identified necessary information to capture for each persona through discussions with target audience
• Conducted 20+ interviews with employees across departments to learn about customers
• Utilized employee customer interactions to inform personas
• Leveraged empathy mappings to fully understand customers and expose less obvious personas
• Analyzed and compiled responses across interviews to create each persona
• Presented personas to entire department