Designed both the Insurer and Investor experience of the Ledger Platform to create the next trillion dollar asset class.

The first design hire at Ledger. Scaled up our capacity as an early-startup by establishing a product development and engineering handoff process, building our first design system in Figma, recruiting PMs and engineers, and leading design reviews.

Co-founded WOMBO, the world’s best AI-powered lip sync app. Designed entire app and branding. Assisted in product strategy and GTM strategy. WOMBO achieved product-zeitgeist fit and quickly became the fastest growing consumer app in the history of Canada. 1+ Billion WOMBOs produced since launch. Featured by Bloomberg as one of the first commercial applications of generative AI.

In its first week, WOMBO was:

• Downloaded over 10M times across Android and iOS

• Used to make 100M WOMBO memes

• #1 App in 10 countries, including Brazil, Netherlands, and Belgium

• Top 10 App in over 35 countries, including the USA

• Received over 70,000 5-star reviews

• Featured in The Guardian, Vice, Business Insider, Verge, The Independent, Polygon, and CNN

Re-architected a design system in Figma consisting of 180+ components, foundational styles, and standards. Reduced technical debt, enabling accessible digital experiences to be delivered with greater consistency, speed, and quality.

Redesigned Xello UK’s educational and career-readiness platform for web and mobile. Ensured compliance with a11y and W3C Content Accessibility Guidelines, increasing student engagement by 19%.