Checkout Optimization Suite (Fastlane + Personalization + GTM Enablement)

• Helped drive PayPal’s shift from ‘payment method’ to checkout optimization products, shaping roadmap across Fastlane, personalization, and GTM enablement.

• Led Fastlane’s strategy and development from 0→launch, then scaled rollout to 600+ merchants in 6 months by delivering a flexible integration and repeatable rollout playbook across diverse merchant checkout stacks. Fastlane reduced checkout completion time by 36%.

• Drove +25% PayPal selection and higher conversion/GMV by launching an ML model-driven personalization API predicting consumers’ payment preferences and spending capacity.

• Built a pre-integration impact estimator that helped PayPal Sales/SE quantify expected value earlier, shortening enterprise sales cycles 30%+ in 8 weeks and improving pilot-merchant prioritization.

Enterprise Integrations & Ecosystem Enablement

• Spearheaded Braintree’s enterprise integration surface (APIs & SDKs), improving reliability and extensibility for thousands of global merchants.

• Increased API/SDK delivery throughput 200% in 1 year by creating a scalable contribution model (review workflows, standardized documentation, semantic versioning) that enabled 10 partner teams to ship integration changes autonomously and iterate rapidly and independently on their own products.

• Cut integration time and effort for enterprise merchants by simplifying the API/SDKs (onboarding, auth, docs, samples), reducing time-to-go-live (8 weeks to 2 weeks) and lowering integration-related support tickets by 20%.

• Defined a build-once, serve-many integration strategy: delivered one core platform and exposed it as low-code/no-code integrations for SMBs and fine-grained, configurable integrations for enterprises — expanding adoption across segments while avoiding duplicated development.

Rapidly built a self-service trial offer to increase top-of-the-funnel sales at the start of the pandemic. Led a cross-functional team including product management, engineering and marketing. Increased leads by 20X.

• Experienced the entire life-cycle (idea to launch) of an enterprise platform. Led scaling product and operations.

• Architected the product including - information architecture, systems design, UI/UX.

• Hired and managed a team of engineers and designers.

• Led design and development of a mobile game (idea to launch); attained 1M users in 1 quarter.

• Ported “Empires & Allies” (web game) from Facebook to Google Plus in 4 weeks earning $3.5M.