Arvind a seasoned UX Design Evangelist who is highly passionate about detangling a complex digital environment into a scalable and straightforward solution.
Experience
2022 — Now
Minnesota, United States
Cognizant Technologies
Role: UX Design Lead
Designation: Associate Director - User Experience
Location(s): Champlin, Minnesota
Currently serving as an Experience Design Lead, driving end-to-end UX strategy through discovery workshops, stakeholder interviews, comparative benchmarking, heuristic evaluations, and delivery of high-fidelity prototypes that align with business goals and user needs.
JPMC:
Currently working in JPMC’s Collections division as a Product Design Architect, leading teams across the US and overseas to plan and execute critical First Support feature enhancements and inductions. These initiatives power the primary workflow window for 5,000+ collection specialists operating across five countries, ensuring efficiency, consistency, and a unified experience at scale.
Kroger Groceries:
Deputed as Product Design Lead for Kroger’s Assortment and Planogram division, where I spearhead the development of a new design language to unify workflows, enhance usability, and drive operational efficiency across merchandising and inventory planning platforms.
Odyssey Logistics:
Previously led a strategic design engagement with Odyssey Logistics, conducting extensive user interviews and crafting detailed customer journey maps to deliver a unified, user-centric experience for real-time logistics tracking across their digital ecosystem.
2022 — 2023
2022 — 2023
Eden Prairie, Minnesota, United States
JPMC
Role: Product Design Lead
Designation: VP - Product Design
Location(s):
Assigned as Senior Product Design Lead at JPMC, where I collaborated with a team of six designers to reimagine the Chase Travel Experience. My primary focus was redesigning the Chase Air travel journey—delivering a modern, intuitive booking experience aligned with customer expectations and competitive benchmarks.
2014 — 2022
2014 — 2022
All over USA
Role: UX Design Lead
Designation: Senior Manager - User Experience
Multiple Onsite Locations: Washington DC, New Jersey, South Carolina, Missouri, Arkansas, Texas, Minnesota.
World Bank:
Enhance and maintain World Bank enterprise apps and portals that supports analysts and agents within the IBRD, and IFC sectors.
Anheuser - Busch:
Built design systems to integrate a One UI brand for all Anheuser-Busch internal portals and applications that are used by HR, Marketing, and corporate employees.
Federal Housing Loan - NY:
The FHC System Replacement project aims to create an online home loan solution specifically for first-time home buyers in New York.
Walmart and Sams Club:
Provided design consulting for a large multinational retail corporation that is revamping its replenishment system, which serves 5,000 stores in the U.S. and Canada.
EZCORP Inc:
The project aims to research and design a cloud-based Point of Sale (PoS) application that will serve over 500 stores across the US, Canada, and Mexico.
Colonial Life Insurance:
Designed an inclusive, cross-platform experience for Colonial Life Insurance, enabling customers to seamlessly manage payments and claims via desktop and mobile. The solution provided personalized access to insurance information, streamlined bill payments, and intuitive tools for managing benefits and filing claims.
RCIS (Rural Community Insurance Services):
Developed an interactive, map-based precision farming and claims management platform for RCIS, empowering farmers across the United States to visualize crop data, file claims efficiently, and make informed decisions through geospatial insights and intuitive design.
Excellus -Blue Cross Blue Shield:
Led a research-driven design initiative for Excellus Blue Cross Blue Shield, delivering a scalable self-service platform that enables over two million healthcare providers to verify patient eligibility, manage claims, and streamline administrative workflows with enhanced usability and accessibility.
2010 — 2014
2010 — 2014
Hyderabad, Andhra Pradesh, India
Cognizant Technologies
Role: Competency Lead - UX Architect
Designation: Manager - User Experience
Location(s): Hyderabad, India
As an Individual Contributor:
Handled strategic UX opportunities across Europe and the US, delivering design solutions across financial services, healthcare, and consumer domains. Key responsibilities included user research, interface design, and process optimization.
* Financial Institutions: Led UX transitions for complex legacy systems at KeyBank, American Express, Royal Bank of Scotland, and TD Bank—ensuring seamless modernization and improved user engagement.
* Firmenich (Switzerland): Designed advanced data visualizations for a shared flavor sensory repository used by tasters, panelists, and researchers.
* Oxford University: Collaborated with cardiology professors to conceptualize and test a health controller app focused on patient monitoring and engagement.
* Kaiser Permanente: Built a commuter app leveraging Google Indoors to help patients navigate parking, physician locations, and in-house pharmacies.
* Strategic Business Development: Contributed to client acquisition and retention through RFP responses, UX Points of View, and in-person design consulting.
As a Design Leader:
Led regional design operations with a focus on team stability, growth, and culture.
* Developed and implemented a strategy to reduce attrition rates that exceeded industry thresholds.
* Reorganized reporting hierarchies to improve transparency and career progression.
* Built a centralized knowledge base to foster learning and collaboration.
* Reworked promotion eligibility criteria to align with performance and impact.
* Cultivated a “sense of place” to enhance team morale and retention.
2009 — 2010
2009 — 2010
Chennai, Tamil Nadu, India
PayPal (DXC Technologies)
Role: Senior Product Designer
Designation: Associate Manager - UX Design
Location(s): Chennai, India
PayPal has its online payment gateway, which is widely used in the US market. This project intends to understand the demographics and the legal attributes to test online payments using PayPal and third-party engines.
In 2009, Bill Desk is a prominent provider of online payments in India, which is linked with other banks and financial institutions for online payments. We need to discover online payments that would engage the user in a set of procedures to activate the online payment system using PayPal.
Education
SRM College
Bachelor's degree, Visual Communications
1997 — 2000