Design responsive user interfaces for Echo Devices and Alexa app, driving increased user satisfaction through intuitive visual design (layouts, typography, iconography, composition, visual hierarchy), interaction design (IA diagrams, UX flows, wireframes), and adherence to industry standards. Successful cross-functional partnerships, ensuring the delivery of high-fidelity, production-ready assets for product builds & launches.

• Champion smart-home focus in Alexa Mobile App 2023 redesign, aligning IA & mobile UI language with user expectations (user research & data analysis), driving a 15% surge in engagement & usability after 3 months.

• Eliminated 86% of Echo user frustration with privacy blur functionality issues within 5 months of UI redesign.

• Optimize Echo device settings menu for user discoverability via UI restructure, reducing search time by 20%.

• Leverage user research methodologies & user behavior insights, improving design cycle from concept to execution.

• Define vision & lead cross-functional team for a new family Echo device, driving pre-orders 10% & setup speed 15%.

• Streamline facilitation of cross-team meetings with leaders & stakeholders, cutting decision time by 25%.

• Mentor 20+ designers, fostering growth (1 promotion, 2 hires) & improving design practices (proficiency in tools, UI consistency) for simplified file organization & 96% handoff accuracy.

Directed and mentored a team of up to 20 designers across 3 studios, fostering a collaborative environment that delivered high-quality design solutions. Successfully pitched and presented design concepts to clients, resulting in a $300,000 increase in sales while maintaining a 94% satisfaction rate.

• Translated complex design concepts into engaging visual experiences for social media platforms, utilizing Adobe Photoshop to focus on layout, composition, typography, and visual hierarchy.

• Created high-quality visual experiences (photography) featured on client websites and gallery walls, elevating brand awareness and user engagement.

Owned brand consistency across 10 museum exhibitions by collaborating with internal teams and curators. Maintained a cohesive visual identity through effective communication and project management, including visual storytelling of flyers, billboards, and signage, resulting in improved user navigation, information, and engagement.

• Led the redesign of all marketing collateral (flyers, billboards, pamphlets), aligning data-driven insights and audience-focused messaging with museum brand guidelines, resulting in a 16% increase in click rates, 23% surge in site traffic, and a 36% boost in onsite visits.

• Proactively conducted user research (surveys, feedback analysis) to identify user needs and opportunities, resulting in the development of 4 new photography classes that expanded the customer base by 15%.

• Designed and implemented a consolidated email database system for members and visitors, managing targeted campaign creation and delivery, which propelled member participation by 34%.