Greater New York City Area
• Delivered a 30-minute speech about the rise of anti-Asian hate crimes and the need for solidarity to 400+ employees across US Edelman offices with Professor Russell Jeung, a founder of Stop AAPI Hate.
• Spearheaded company communications and awareness events for Edelman’s NY office as one of 6 steering committee members in a national Asian-American employee resource network
• Built, execute, and scaled monthly social editorial calendars and omnichannel digital communication programs on budgets of $10K-$4M for global healthcare clients
• Developed weekly consumer research reports for various clients to identify white space opportunities and provide strategic recommendations for business planning
• Regularly monitored and delivered analytics reports for paid media campaigns; built dashboards on various analytics platforms to track/optimize performance KPIs