Conserved network usage for both Google and quota-constrained buyers by developing a new control in Google Display Ads Real-Time Bidding for advertisers to only receive bid requests for ad impressions they would be interested in (C++).
Reduced compute resource usage and susceptibility to bugs by refactoring currency-related code to eliminate unnecessary currency type conversions and improve code maintainability.
Clarified the semantics of the Google RTB protocol by populating currency-related fields to reduce advertiser confusion regarding the currency of money amounts being sent on bid requests.
Further aligned Google’s bid requests with OpenRTB industry standards by populating the available currencies on bid requests.