Post-sales support for major hyperscaler customers

Drive product development and roadmap execution on features including media compositor, app and web redesign, and connected TV experience

• Own improvement of new user registration funnel from decision tree mapping, product spec through development, A/B test and analysis. Improved click to reg conversion by 25% in H1 2022

• Created product release SOP

• Implemented phone verification upon sign up to address bots. Decreased restricted user rate by 50%

• Drive organic growth through external share refactor and referral code program improvements

• Streamlined workflow with Product Design

• Provided product support to Growth Team on paid channels, primarily Facebook and Pinterest - feature testing, API updates, pixel management, product feed optimizations and campaign tracking.

• Managed iOS 14 transition for Product, Data, and Eng teams

• Product operations analysis on paid social channels

• Mobile web experience improvements

• Organic traffic projects and data analysis

• Regular utilization of Looker, Kibana, Quanta, Branch and AppsFlyer

• Project management for Growth Marketing and Growth Product Teams

• Partnership management

• Strategic planning for home market growth

• Creative project management including overseeing asset creation, test conceptualization and data analysis

• Streamlined creative request process for growth-related projects

• Creation, maintenance and optimization of Pinterest and Snapchat campaigns