• As Director of User Experience, Transformed silo-ed UX team(s) of UX/ Visual designers across multiple locations into a high performing 'One UX' Organization by standardizing design tools, process and engagement model.
• Product Director for a Vehicle Distribution Management (VDM) system from the ground up. VDM saved $40 MM in Business KPIs eliminating manual vehicle orders for All GM Car dealers in Brazil.
• Promoted to Sr Manager for excellence in scaling vehicle distribution platform to multiple markets by reusing the core building blocks.
• Influenced business to build a re-consignment system which saved GM $15 MM/year on vehicle storage costs. North America GM plants did not have manufacturing bandwidth to meet high-demand vehicles. Re-consignment provided the capability to distribute in-transit vehicles to 4k U.S. Car dealers.
• Led UX design team to deliver >$250MM business benefit and $5MM Direct Team ROI across parallel initiatives in Customer Support Operations, eCommerce, Loyalty, Privacy, Buy Cars Online, Vehicle Planning, Inventory & Order Management, Dealer On-boarding, Cloud Services.
• Established GM Global Design system which brings consistent styling, interaction, guide-lines and principles to ~300 internal GM IT applications. ROI of $15 MM
• Created first ever Enterprise Usability Lab in-house to do user testing and saving ~$2.5MM/year in feature rework and insourcing testing costs.
• Self-learned Adobe Target/Omniture and built multiple Analytics and A/B
Testing business cases to multiple LOBs that have improved conversion funnel opportunities by 30%
• Trained a 40 member Cross-functional Business Analyst team to become self-sufficient on how to gather and document requirements.
