TI:GER brings MBA and PhD students together to form interdisciplinary teams focused on creating advanced tech ideas into real-world commercial and economic results.

Over one year, we’ll engage in a collaborative experience creating startup idea to GTM and building skills in innovation analysis, business model design, and customer research.

via Crystal Equation Managed Service at Meta Enterprise Security

Adopting AI native approach to designing security products while keeping human in the loop.

• Invited by SCAD’s UX faculty to lead a hands-on workshop on making user research actionable across disciplines. Mentored students on research synthesis and applying insights across the product lifecycle and design workflows.

• Collaborating on a quarter-based mentorship model to help students bridge classroom projects with real-world product thinking, business context, and ethical user-centered design.

Started MBA at Georgia Tech

• Led user research strategy across five product lines, applying mixed-method research—qualitative and quantitative—to inform product roadmaps, support prioritization, and drive data-backed decision-making across web, mobile (iOS & Android), and device experiences.

• Developed and operationalized a scalable 3-point UX evaluation framework that incorporated screeners, pre/post-release usability testing, and ongoing benchmarking for in-car and body camera experiences. These efforts led to a 37% increase in user adoption, a 28% decrease in training time, and a 21% improvement in CSAT scores within one quarter.

• Managed end-to-end discovery for an Inventory Management solution—conducted competitive analysis, task analysis, persona development, journey mapping (via FigJam), and stakeholder workshops. Synthesized findings into a concise product strategy that helped secure internal funding and plan for MVP delivery.

• Designed and conducted mixed-method research, including contextual inquiries, usability testing (SUS, Task Ease, SEQ), journey mapping, cognitive walkthroughs, usability tests, field visits, and design-thinking workshops and surveys. Applied the Jobs to Be Done framework to identify underlying user motivations, enabling user-focused product development.

• Applied behavioral principles (Hick’s Law, Jakob’s Law) while conducting both moderated and unmoderated usability exercises to inform interaction design, validate workflows, and shape decision-making.

• Established and scaled a UX research toolkit of reusable templates and documentation, which streamlined research operations, accelerated delivery cycles, and improved cross-functional alignment.

Mentored designers and PMs, contributed to hiring efforts, and helped foster a culture of continuous learning, peer review, and insight-driven product innovation.