I design promotional tools that empower artists and labels to grow their audiences on Spotify.

• Led the end-to-end UX design for Spotify’s #1 company bet—paid promotional tools in Spotify for Artists—defining the initial campaign booking, forecasting, targeting, and reporting experiences. Scaled the product into a $100M+ business used by 60,000+ artist teams.

• Co-developed a multi-year strategy with PM leadership to scale and evolve the campaign booking UX to accommodate our tremendous growth, directly informing the work of our 70-person product area.

• Led roadmap design and UX execution across 4+ shipped phases, including a bulk campaign-buying experience for label partners (major revenue and customer value unlock).

• Created and scaled “Figma for Non-Designers”, now one of Spotify’s highest-demand educational courses, with 12 monthly cohorts and a 4.8 satisfaction rating.

• Owned end-to-end design for all 5 new product areas (including Inventory, Asset, and Vendor Management) scaling the product from a single employee ticketing tool to a unified SaaS platform.

• Managed 1 direct report, and led weekly design critiques, playbacks, and walkthroughs, improving cross-team design, product, and communication skills.

I re-envisioned the onboarding platform for small businesses monetizing through Facebook, leading to 30% reduction in set-up time

I led design for everything provider-related, including a brand new provider dashboard and budgeting system that's the default experience for all Zocdoc doctors across America