Designed informative materials and stationery for a student body, enhancing engagement and strengthening campus branding.

Redesigned onchain verification experiences for end users, leveraging usability testing insights to improve comprehension and adoption. Created a dedicated product page on the Coinbase Developer platform to enhance discoverability and feature adoption. Conducted usability testing with onchain developers, gathering positive feedback that shaped the roadmap for future iterations.

Led cross-functional teams to design the Itsmyne app UI, launching the MVP in 3 months and contributing to securing Series A funding. Designed and developed microsites for high-profile clients like Ironman, A.S. Roma, and Tottenham Hotspur F.C., introducing digital assets to a broader Web2 audience. Delivered MVPs for Web3 ventures, enhancing operational efficiency and driving market impact.

Redesigned HostGator’s cloud management system, reducing operational errors and improving retention. Designed a stock management system for Champerché, streamlining inventory operations. Optimized Lido Learning’s mobile UI for seamless desktop integration and delivered key user flows. Created a marketing website for Grey Stone Capital, enhancing brand presence and lead generation.