• TurboTax business model monetization and commercialization design

• Designed scalable platform widgets for user management, auth, and profile experiences as part of the Intuit customer identity design team

• Developer self-serve experiences, reducing internal data onboarding time from 4-8 weeks to <24 hours, and accelerating marketing teams’ access to data for personalized campaigns

AirBrush: a photo and selfie editing app with over 95M combined iOS App Store and Google Play Store downloads. Achieved top 10 ranking in 2021 under Photo and Video app category, with avg. rating of 4.9/5.

• Lead designer for AirBrush Stamp, helping to achieve record-breaking revenue in 1 month and 17% increase in user acquisition rate within 2 months

• Led design and research for a new modular homepage redesign, increasing conversion rate for key features by 50%

• Brought AirVid app design from 0 to 1, owning all UI mocks, design system organization, and research efforts

• Spearheaded user testing and advocated for research-driven culture so that PMs could make more holistic, informed decisions

• Collaborated in global cross-team environment, establishing common objectives and balancing different stakeholder needs

• Led effort to reimagine all in-app illustrations, and created style guide for future illustrations to follow

• Reworked and audited entire Android localization system to streamline future localization

• Designed marketing collateral and social media campaigns both solo and within a team to maximize ArtPower's reach, increasing brand awareness and event ticket sales

• Collaborated with fellow marketing assistants to deliver consistent social media content and stay engaged with ArtPower's core target audience

• Led team of new marketing assistants by assigning tasks, leading team meetings, and ensuring the team was on the same page