Business Messaging - Designing cross-platform experiences that help businesses and consumers connect and interact seamlessly.

Designed payment and onboarding experiences, impacting short and long-term strategy roadmaps. Built a new design system with more cohesive and responsive components across varying screen sizes.

Spearheaded the website design for a health/wellness brand in NYC. Led multiple client and team meetings during discovery, design kick-off, and feedback phases. Conducted competitive research into the wellness industry.

Designed a variety of creative social media content for different clients. Built multiple social media strategy decks for clients. Utilized several social media analytics tools to track social media performance and build insightful monthly reports for clients.

Designed employee bios for the company website and a series of promotional posters for charity events in Shanghai. Created new tote bag designs that were handed out at events following existing branding guidelines.