Favorite is a small group of quirky, creative techies experienced in and passionate about creating exceptional UI/UX design for companies of all sizes and industries - especially startups. This is reflected in the quality we provide and the pricing we can offer. Reach out to us for a free initial consultation and dialogue around your venture's specific needs.

I'm a long-time acquaintance of Ketan, the Founder of Favorite. Ketan introduced me to his entrepreneurial network to help kickstart my career in freelancing. From there we acquired multiple projects which resulted in us creating a formal design agency!

A few of our clients include OSlash, UpsideHom, NatureEye, and more.

I joined LeadGenius as the sole full-time designer to lead and solve many complex UX challenges and lack of usage in their data-heavy B2B2C SaaS products. I also took up front-end development to solve the accumulating list of UX/UI issues I was documenting. After resolving over half of the issues, there was a 63% decrease in time spent onboarding clients and resolving client support tickets and a 46% increase in active daily client users.

LeadGenius was also trying to rebrand itself to be more product-led, so I helped redesign the site, slide and email templates, and marketing materials. After several site redesigns, there was a 19% decrease in the home page's bounce rate, a 44% increase in unique visitors, and a 32% increase in monthly qualified inbound leads.

As LeadGenius shifted its focus to automate data delivery workflows and explore additional revenue streams, I led the design and project management of their new browser extension, Flow. I'm currently focusing on continuously iterating on Flow and driving its adoption and usage with growth and marketing strategies.

To learn more on how we grew Flow, check out my portfolio - autumntran.design.

Products worked on:

• Flow (client-facing go-to-market automation assistant browser extension)

• DataHub (client-facing dashboard & data campaign manager)

• Marketing website

• Internal tools for researchers (data gathering & verifier consoles, data center hub)

Tools used: Figma, Sketch, Adobe Illustrator & Photoshop & After Effects, Balsamiq, Haiku Animator, Principle, HTML & CSS, Vue.js, Visual Studio Code, GitHub, CircleCI, Firebase, WordPress, Pendo, Google Analytics, Mouseflow, Jira, Wrike, RocketChat, Google Business Suite

Advantis Global hired me to help Apple lead and incorporate machine learning capabilities into product features and designs for ConversationKit, the admin tool to configure dialogs for Apple's automated chatbot assistant on Business Chat and WeChat.

My role was 80% technical product manager and 20% product designer. I met with stakeholders from various departments to gather feedback and iterate on a project's design. Once we agreed on a design, I managed the product by creating roadmaps, stories/tickets, and hosting meetings with multiple cross-functional teams to take the design from concept to launch.

☠️ Due to NDA (non-disclosure act), I can't share more specifics of these projects online.

Products worked on:

• Business Chat

• ConversationKit & Machine Learning

Tools used: Sketch, Balsamiq, Github, Quip, Keynote, Agile, Radar, Mattermost

Led and produced 1000+ user-centered designs (low-fidelity wireframes to high-fidelity mockups) for Balfour's yearbook design web app, Encore, and ensured high-quality outputs during development. Profiled complex user journeys into clear and thorough user flows. Implemented and maintained evolving design patterns and guidelines into a toolkit (pattern library), promoting consistency which reduced development time significantly. Created test plans and conducted 56+ user interviews, affinity diagrams, A/B testings, and iterative testings (RITE) in 4 different states with quantitative and qualitative research methods.

Products worked on:

• Encore (yearbook creator web app)

• StudioBalfour (customer web dashboard)

• BalfourTools (Adobe InDesign plugin)

• ImageShare (photo-sharing mobile app)

Tools used: Adobe Photoshop, Sketch, Balsamiq, Invision, Zeplin, Typeform, Airtable, Jira, Slack