Developed the design framework for AI NPCs powered by Meta's LLM technology in the Metaverse.

Created the foundational core loop for Horizon Worlds, enhancing player engagement and retention, with a focus on the quest and reward system.

Directed the redesign of policy and governance processes for all APIs at Meta in response to the Cambridge Analytica incident.

Led development of Sam's Garage experience by transforming 26 years old system and revolutionize the way Sams' Customers purchased tires. Sam's Garage is an app that allows associates to easily search tire, battery and wiper options for our member's vehicle. The app is live in all 600+ clubs across the nation and has saved thousand's of associate's hours since release.

• Collaborated on high level and/or detailed storyboards, mockups, and prototypes to effectively communicate interaction and design ideas

• Helped drive the alignment of business requirements, user centered design methodology and technology factors to create designs for the purpose of validating business requirements and conducting usability testing

• Created wireframes, screen-flow diagrams, low-fi prototypes & interaction specific documentation

• Performed and participated in several design sprints for product improvement focus

• Engaged business, product and technical team stakeholders for feedback and validation

• Conducted nimble guerilla testing sessions, as well as user reserach using UserTesting.com

• Assisted with validating user experience success via usability testing

• Gauged the usability of new and existing products and making constructive suggestions for change.

• Collaborated with designers, product managers, software developers, and marketing strategists to develop new approaches to complex design problems and convey solutions in the form of presentations, click through prototypes and design specifications

• Translated user needs analysis, and conceptual design to establish excellent visual solutions

• Utilization of cutting edge UI technology trends and UX methodology across mobile and web applications

• Created innovative solutions for new and existing online experiences on Artificial Intelligence (AI) services, and ensured that they met both business objectives and end-user expectations.

• Multitasked and managed multiple small & large projects.

• Worked collaboratively & iteratively with stakeholders, designers, developers, & QA teams to execute and deliver a flawless end-product.

• Designed user experiences – from idea conception, to wireframe & prototyping, to design & implementation.

• Created storyboards, flows, wireframes & high-fidelity prototypes to communicate design concepts to stakeholders.