Applied advanced marketing performance criteria to improve targeting accuracy and creative relevance in pilot advertising programs. Collaborated with cross-functional teams to ensure data quality, consistency, and alignment with project goals.

Refined AI training workflow and UI for internal tools to support Meta's Creative Ads with advertising creative review and visual quality evaluation at scale. Applying skills and expertise in design and art direction to assess creative effectiveness, maintain high visual standards

Led branding and creative execution for high-profile local, congressional, and presidential political campaigns during the 2024 election cycle across print, digital, and broadcast. Collaborated with campaign teams and agency partners to deliver scalable, compliance-aligned brand identity initiatives, while contributing impactful conceptual work across diverse candidate platforms.

Managed multiple design projects utilizing Figma, Adobe Illustrator, InDesign, and Photoshop.

Developed and launched V1 end-to-end using React, Next.js, and Figma, supporting the product’s go-to-market visibility through acquisition. Created and implemented the platform’s initial front-end design system, improving design-to-dev efficiency and establishing UI foundations adopted by the core team. Contributed to early UX architecture, accelerating beta readiness, and supporting the successful rollout of V2. Collaborated cross-functionally across product, brand, and engineering to maintain visual cohesion and front-end velocity during high-growth phases.