Lead design for enterprise analytics, self-service platforms, and decision-support tools that serve global Starbucks partners. Work within the data technology and business intelligence domain, shaping how internal teams visualize, interpret, and act on complex operational data.

• Lead design for enterprise analytics tools serving 10,000+ global partners, driving UX strategy, accessibility, and cross-app design system governance.

• Built and scaled the Business Systems Applications Design System (React MUI), reducing design-to-dev handoff time by 35%.

• Designed and shipped products including Data Café 2.0, Voice of the Customer (Driven by AI, LLMs, and MLMs), Crisis Management Tool, Design Standards Tool, and Staffing

Availability, improving visibility and decision-making across global operations.

• Partner with engineers, data scientists, and TPMs to align design decisions with technical architecture and business outcomes.

Designed customer checkout experiences (Lodging, Flights, Experiences) for one of the largest global travel platforms, improving usability and conversion across responsive web and mobile applications.

• Designed for Expedia’s unified checkout platform, improving usability and conversion across desktop and mobile.

• Conducted A/B testing and usability studies, resulting in a 7% increase in completed transactions.

• Maintained design system governance and accessibility compliance across 30+ international markets.

Initially hired to lead UX and UI research and visual design for Howard Schultz’s book tour; transitioned to serve as Lead Designer for exploratory Presidential Bid Campaign. Spanning from UX/UI, digital and offline design strategies, and execution. Worked closely with Marketing and Product teams in Agile/Scrum workflow.

• Collaborated on research efforts, strategy, and design for a national website and applications that streamlined data collection and voter engagement workflows.

• Built scalable brand and design systems ensuring visual and message consistency across print, digital, and social media assets.

• Designed responsive web layouts and campaign interfaces supporting ticketing, live events, and community outreach initiatives.

• Conducted user testing and analytics optimization that increased website traffic by 35% and email sign-ups by 15%.

• Partnered closely with communications, marketing, and policy teams to align UX strategy with accessibility standards and clear, data-driven storytelling.

• Delivered adaptable design frameworks later used in grassroots organizing and volunteer recruitment tools.

N2Q Consulting (No to the Quo) is a Seattle-based digital marketing and creative agency specializing in web design, branding, SEO, and social media strategy. In this role, I designed and developed B2C, websites that bridged user experience, branding, and development for small businesses, startups, and nonprofits.

• I collaborated on UX strategy, brand design, and front-end implementation for 20+ cross-industry clients, driving measurable improvements in usability and engagement.

• Designed and launched the Bloodworks NW Donor App, enhancing donor experience through intuitive interface design and optimized information architecture.

• Delivered responsive websites and CMS platforms using HTML, CSS, and JavaScript, ensuring accessibility and mobile-first performance.

• Conducted user research, usability studies, and IA workshops to inform product and content strategy.

• Collaborated directly with business owners and stakeholders to define project goals, ensuring transparency, clear communication, and on-time delivery.

• Improved client acquisition, SEO, and retention by streamlining design processes and establishing scalable QA and design system workflows.

Led Web Design + Development and UX strategy for Divvy Digital, a company specialising in premium digital signage and content solutions for the cannabis retail sector.

• Provided design leadership across both B2B (dispensary clients) and B2C (end-consumer interface) digital media platforms and CMS tools for advertising and streaming content.

• Directed UX/UI design and creative strategy for 10+ digital clients, reporting to the CEO.

Redesigned the Pitchapad CMS system for iOS and Android platforms, significantly improving usability and cutting content-update time by 50%.

• Developed data-driven interface redesigns for signage and content dashboards that boosted client engagement metrics by over 40%.

• Oversaw design budgets, production timelines, and maintain brand consistency across multiple projects in the digital signage/ad tech space.