• Promoted Design Thinking culture within the organization.

• Guided both Design and Frontend teams of 5 members.

• Built a dating SPA used by millions of monthly users, increasing sales by 50%.

• Increased main KPIs up to 4x by implementing BI, FullStory and A/B testing to identify weak points and fix them daily. Significantly improved Net Promoter Score (NPS) by 30 points.

• Mentored and provided guidance to juniors, fostering their growth and improving the overall team's performance.

• Embedded user-centered design principles into the fabric of the company's culture and frequently shared design solutions with stakeholders.

• Implemented Design System, using the latest tools like Figma, Tokens and Style Dictionary.

• Collaborated with product managers, revenue, and support teams to ensure design met both business needs and customer expectations.

• Consistently assessed product performance and offered new design solutions to enhance it.

* Defined project objectives and envisioned system features through rigorous analysis of user requirements and competitive research.

* Collaborated on brainstorming, information architecture, redesigning, and sketching the new Single Page Web Application.

* Designed a visually engaging, flexible and scalable web app for web and mobile devices.

* Created UI workflows and wireframes, carefully considering UX and information architecture.

* Set up and used BI tools, such as GA4, New Relic, FullStory, and Google Data Studio.

* Participated in developing the SPA with the latest web technologies like React.js, Redux, CSS Modules, PostCSS, CSS3, HTML5, Jest, Webpack, etc..

* Developed lightweight, forward-thinking, responsive, and scalable React UI components.

* Crafted and engineered responsive email templates that achieve full compatibility across various email clients, all while ensuring they maintain responsiveness and seamlessly adapt to dark themes."

* Crafted User Interface and User Flow for a new Dating mobile application with over 20 screens.

• Defined user interface style guides and templates.

• Led brainstorming sessions and contributed to proposition, product, and design strategies.

• Assisted in the creation of visually engaging, flexible, and scalable product design solutions for both web and mobile devices.

• Crafted visual designs that effectively conveyed brand and product identity, including concept sketches, mock-ups, layouts, iconography, and user interface components.

• Developed user interaction models, prototypes, and design specifications.

• Collaborated closely with product managers and developers to deliver innovative design solutions that aligned with marketing goals and user needs.

• Utilized trending design tools such as Photoshop, Illustrator, InVision, Skala, and more.

• Led and oversaw the frontend development of the product using the latest web technologies, including CSS3, HTML5, jQuery, RWD (Responsive Web Design), Bourbon.io, Neat bourbon, Git, and others.

• Translated requirements and mockups into fully functioning features.

• Made informed frontend coding decisions from start to finish and implemented creative solutions.

• Optimized the product for mobile devices and improved its performance to ensure it ran smoothly at or below 30fps.

• Leveraged popular development tools like Sublime Text, Git, SVN, Codekit, SASS, HAML, Google DevTools, and more.

• Created design/user flows and wireframes

• Designed user interface of mobile and desktop websites.

• Collaborated with development team and translated prototypes and mockups into launch-ready, pixel-perfect, valid HTML/CSS/Javascript

• Used design and development tools like Coda, Mercurial, Bitbucket, Google DevTools, Google App Engine, Photoshop, Illustrator, etc...

• Conducting product and design audits of existing product