• 𝗟𝗲𝗱 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗨𝗫 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗰𝗿𝗼𝘀𝘀 𝟱 𝗴𝗹𝗼𝗯𝗮𝗹 𝗔𝗜 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: Directed UX/UI strategy and hands-on design for AI-powered B2B/B2C platforms across cloud, logistics, supply chain, and sales ops—serving customers, vendors, and associates in 38+ countries. Delivered solutions from 0→1 to global scale focused on usability, performance, and business alignment.

• 𝗦𝗵𝗶𝗽𝗽𝗲𝗱 𝗵𝗶𝗴𝗵-𝗶𝗺𝗽𝗮𝗰𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Designed quote, order, and subscription flows that improved adoption, boosted conversion, and increased pipeline velocity through optimized UX and contextual in-product guidance.

• 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝗲𝗱 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗱𝗲𝘀𝗶𝗴𝗻: Used A/B testing, surveys, usability testing, and analytics to guide decisions. Combined qualitative and quantitative insights to refine and validate designs iteratively.

• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Worked closely with PMs, engineers, designers, researchers, and executives to align UX strategy and planning with product and business objectives across multiple product domains.

• 𝗟𝗲𝗱 𝗴𝗹𝗼𝗯𝗮𝗹 𝗱𝗲𝘀𝗶𝗴𝗻 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀: Facilitated cross-regional sessions (EU, US, LATAM) with PMs, engineers, and global teams to co-define problems, align solutions, and validate outcomes—boosting team synergy and speed.

• 𝗟𝗲𝗮𝗱 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝗮𝗻𝗱 𝗺𝗲𝗻𝘁𝗼𝗿: Set UX standards, scaled shared design systems, and mentored designers to elevate consistency, craft, and strategic thinking.

• 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝘃𝗶𝘀𝗶𝗼𝗻 𝘁𝗼 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀: Presented UX and UI design using clickable prototypes to influence product direction and unify cross-team design standards.

• 𝗦𝗰𝗮𝗹𝗲𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝗤𝗔 𝗮𝗻𝗱 𝗨𝗫 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀: Introduced scalable QA processes and integrated design evaluations into the product lifecycle—raising design quality across engineering and UX.

• 𝗟𝗲𝗱 𝗔𝗜/𝗠𝗟-𝗗𝗿𝗶𝘃𝗲𝗻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻: Designed a patented customer comparison tool from scratch, leveraging AI/ML to personalize user interactions. Utilized user-centered design to align solutions with user pain points. Contributed new interaction design patterns and components to the design system library, ensuring scalability and consistency across future products.

• 𝗗𝗿𝗼𝘃𝗲 𝟎→𝗠𝗩𝗣 𝗳𝗼𝗿 𝗖𝗫 𝗖𝗹𝗼𝘂𝗱 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗽𝗽: Led mobile app design from early concept through MVP execution using a full-spectrum design approach—integrating product strategy, interaction design, UX/UI, and iterative testing across the mobile app product lifecycle.

• 𝗕𝘂𝗶𝗹𝘁 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗨𝗫 to Calibrate 𝗔𝗜/𝗠𝗟 𝗠𝗼𝗱𝗲𝗹𝘀: Created IA, wireframes, user flows, journey maps, and interactive prototypes that translated complex ML models into simple, intuitive interfaces—ensuring design adaptable and scalable for AI model scale in user experience.

• 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Partnered with data scientists, PMs, engineers, and researchers to align AI capabilities with user needs. Drove alignment through design reviews, research insights, and agile planning.

• 𝗗𝗮𝘁𝗮-𝗜𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Validated designs through usability testing, stakeholder interviews, and data-driven insights—shaping user-centric solutions that balanced business and technical goals.

• 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝗧𝗼 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Effectively communicated UX rationale to senior leadership, influencing roadmap priorities and fostering buy-in through storytelling and structured critiques.

• 𝗠𝗲𝗻𝘁𝗼𝗿𝗲𝗱 𝗮𝗻𝗱 𝗘𝗹𝗲𝘃𝗮𝘁𝗲𝗱 𝗗𝗲𝘀𝗶𝗴𝗻 𝗖𝗿𝗮𝗳𝘁: Coached interns and peers on UX best practices in SaaS, accessibility, and system design—raising quality and consistency across the team..

• I increased user retention rate (+35%), NPS score (+56%), and conversion rate (+9.9%), decreased bounce rate (-24.6%), and achieved 15+ KPI by redesigning millions of users' global scale products.

• Lead desktop applications customer experiences design in all steps of the lifecycle from requirements analyses, designing, testing, to final launch.

• Responsible for the end-to-end design process to drive product strategy, workflows, creative thinking, validation of use cases, low-fidelity & high-fidelity mockup, functional prototypes, and other artifacts influence product vision and drive product progress.

• Support 3 products teams, shipped 28+ projects across 6+ functional teams.

• I proactively drive Pearson global scale customer-facing products innovation to simplicity, accessibility and usability with findings and requirements.

• Quickly iterate on multiple design explorations and make strategic tradeoff and solution accounting for technical constraints and usage data metrics, users research, and business constraints.

• Lead design component build with cross-functional teams.

• Partnership with a product manager, engineers, researchers, front-end developers, and content strategists(UX writer) to oversee the user experience of a product from conception until launch platforms, such as Desktop, OS, and IOS.

• Communicate and pitched 30+ UX and UI design artifacts, strategy, tradeoff, visions, and interactive prototypes to refine design solutions across products and leadership to refine the product strategy and business scope.

• Conduct lean UX quantitative research, quantitative research, such as usability testing, focus group interview, A/B testing, etc for guide product direction.

• Committed to high impact and high-quality design by independently defining user experience and user interface design requirements, finding the best practices for product consideration and strategy.

• Facilitated creative and intuitive design vision support for the global scale product design in the US, international, and Chinese markets.

• Collaborate with multi-disciplinary teams for different design works, such as aesthetic UI design, digital banners, posters, email campaigns, booth designs, websites, and flyers (both in English and Chinese version

• Collaborated with stakeholders and program managers weekly communication on project plans, updates, and projects timelines.