• Led end-to-end UX for Meta for Business and Ads Manager, designing onboarding, education, and campaign workflows used by millions of advertisers and creators globally

• Drove a ~15% lift in course completions and ~10% increase in business registrations by redesigning core learning pathways and web experiences

• Established foundational design system patterns as an early design lead on the platform; later mentored junior designers and contributed to cross-team design quality and consistency

• Partnered with PM, engineering, research, and data to navigate ambiguous problem spaces, accelerate iteration cycles, and ship solutions at scale

• Designed 0-to-1 digital products for content and data-heavy platforms, owning UX from discovery through launch

• Delivered flows, wireframes, and high-fidelity prototypes; iterated through testing and stakeholder feedback

• Collaborated with multidisciplinary teams to ensure design quality and consistency across projects

• Designed and prototyped consumer-facing digital experiences for early-stage startups

• Led usability testing and presented concepts to stakeholders to align product vision with business goals

• Translated ambiguous requirements into clear, testable design solutions