Making big engineering teams feel small

Product design lead on Earnest's student loan product

Consulted for startups including Pillar (acq by Acorns), Outschool, and Craft.co.

Pillar (acq by Acorns) | Consumer Fintech

• Redesigned interactive loan summary cards in the iOS app in order to improve user's understanding of their student loan debt and ultimately increase user engagement.

• Conducted user interviews to help company understand target user's relationship with and understanding of their student loan debt.

Outschool | Online Learning Marketplace

• Designed a responsive web dashboard end-to-end to increase engagement and reduce drop-off in the user application process

Craft | Company Insights Platform

• Increased engagement with a content feed by redesigning key functionality and making improvements to information architecture, layout, and flow of the feed

• Conducted user interviews and usability tests to help the company better understand its target users and effectively prioritize improvements to the product

• Designed, developed, and managed multiple versions of the company’s e-commerce website as goal shifted from awareness to selling units to building an email list after selling out

• Developed Core’s user personas through user interviews and analysis of engagement data.

• Worked with Data Science, Engineering and Product to develop onboarding and recommendations improvements, thereby increasing meditations/week (KPI) by 42%.

• Wrote and managed all user communications including release notes, release emails, in-app copy, and support documentation for 6 app updates