Leading product strategy for Marketing AI and Data, serving 400M+ active customers across 100+ countries.

[+] Oversee Marketing AI transformation with the goal of automating Marketing processes end-to-end using AI

[+] Lead the creation of an agentic data platform supplying consistent, governed, and AI-optimized marketing context in support of AI-assisted reasoning.

[+] Established structured AI product development framework (3–5 week cycles), producing 18 AI prototypes through internal hackathons

[+] Define CDP strategy unifying 500+ data sources and 800+ customer attributes, enabling real-time audience segmentation at global scale

[+] Lead distributed team of 3 PMs across US and India

[+] Establish the data backbone to drive real-time segmentation and hyper personalization at PayPal scale.

[+] Create real-time omnichannel experiences leveraging customer intent signals and AI/ML.

[+] Accelerate productivity by delivering campaign automation capabilities

Build and govern the 360 customer profile

Product + UX + Data Science

I help companies identify new opportunities and de-risk their product roadmaps by employing a mix of market research, data science, and rapid prototyping.

Clients include: Large pharmaceutical company, fitness tracking startup, sports analytics startup, major consumer electronics company, freight & logistics company.

Responsible for product design & strategy across the Small & Medium Business division of a Marketing Solutions SaaS company, driving $60M annually.

Led ground-up redesign of SaaS data platform awarded "Leader in B2B Marketing Data" by Forrester

[+] Incorporate big data and analytics in the design of sales & marketing solutions for SMBs

[+] Establish user-centered, lean design processes with a focus on rapid prototyping, fast iterations, and low-cost usability testing

[+] Manage and grow a small product design team

[+] Apply data science to uncover trends in user behavior

[+] Solve complex design challenges involving:

• ------ Mobile/Tablet Devices

• ------ Data Visualization & Analytics

• ------ Task & Productivity Management

• ------ Online Marketing Campaign Design Tools

• ------ Mapping & Location-Based Planning

• ------ Search & Retrieval

Created Email, Direct Mail, & Online Marketing Platforms. Responsible for conceptualizing and championing new products, leading products through design and implementation, and managing go-to-market activities. Track KPIs and iteratively improve products through agile development.

[+] Launched self-service WYSIWYG Email & Direct Mail marketing platforms resulting in a 15% improvement in marketing services revenue over 2 years

[+] Built ML model for predicting whether emails would be opened at a rate above/below the avg open rate (based on subject line)

[+] Created design system and compiler for automating the creation and maintenance of an email template library (using Angular.js and Node.js)