Senior Product Designer specialising in Web3, DeFi, and financial systems UX, with 10+ years of experience across TradFi (Fidelity, Barclays, AIB), consumer platforms (Heineken, Very Group), and crypto-native products.

Experience

ULTRADESenior Product Designer (Web3 / DeFi)

2024 — Now

New York, United States

Lead product design for a multi-chain, non-custodial DEX and white-label trading platform. Designed spot and perpetuals UX (deposits, approvals, order book, vaults, multi-asset collateral) and partner admin tooling (fees, points, affiliates, KYC) across 14+ blockchains, translating complex on-chain behaviour into clear, scalable user experiences.

The HEINEKEN CompanySenior Product Designer

2022 — 2023

Edinburgh, Scotland, United Kingdom

Led product design for Heineken UK’s B2B ecommerce platforms, improving mobile conversion and accessibility.

Drove UX optimisation and rollout of a global design system across web and mobile.

Fourth Wall CreativeSr. UX/Product Designer - Fourth Wall Creative

2020 — 2021

United Kingdom

Led UX for fan engagement and ticketing platforms, establishing UI systems adopted by Premier League clubs.

The Very GroupSenior UX Designer (Financial Services)

2018 — 2020

Speke, England, United Kingdom

Led UX for regulated credit products, improving compliance clarity and driving +15 NPS.

BarclaysSenior UX Designer (Mobile Banking)

2017 — 2017

Knutsford, England, United Kingdom

Designed mobile banking features including ISA onboarding and personal finance tools.

Partnered with iOS and Android teams to implement a human-centred design system.

Education

Hugh Baird College

HND

Hugh Baird College

Experience+2

Education

HND

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Experience