• Led end-to-end design for global Finance platforms used across multiple orgs, simplifying complex workflows and increasing clarity for thousands of internal users.

• Reduced tool-access onboarding from several days to minutes by redesigning approval models and aligning Finance, IT, and Compliance stakeholders around a unified governance flow.

• Partnered with PMs, engineers, and leadership to prioritize roadmap decisions, translate operational pain points into clear design requirements, and deliver incremental improvements using dual-track agile.

• Conducted global user research to uncover friction in reporting, forecasting, and operational workflows; turned findings into actionable design patterns now used across teams.

• Created scalable, human-centered design frameworks that reduced cognitive load, improved user confidence, and set the foundation for more consistent cross-team tooling.

• Built Salt’s entire design foundation from the ground up: UX, UI, design system, branding, prototypes, web presence, and product strategy.

• Designed core crypto/finance workflows including multi-sig approvals, risk controls, org structures, transaction flows, and asset visibility dashboards.

• Partnered directly with founders to define 0→1 product direction, validate early concepts, and deliver fast prototypes used for investor conversations and early customer onboarding.

• Created a modular design system (components, tokens, patterns) that enabled engineering to scale quickly while maintaining consistency across surfaces.

• Balanced high-velocity design needs with long-term system thinking across multiple parallel product directions (wallet, staking, org permissions, internal tools).

• Received a Spot Award for leading the design strategy that contributed to winning a major client engagement and accelerating delivery across multiple workstreams.

• Designed complex financial tools and workflows for clients including Morgan Stanley, UBS, Huntington Bank, and Silicon Valley Bank—focusing on clarity, risk, compliance, and user trust.

• Led UX strategy for trading dashboards, onboarding flows, internal advisor tools, and enterprise reporting platforms used by large regulated teams.

• Ran the design and storytelling for 10+ RFP proposals, partnering with senior leadership to secure multi-million-dollar client engagements.

• Translated deeply technical financial workflows into intuitive user experiences that reduced operational steps and improved decision-making accuracy.

• Collaborated across strategy, engineering, and global client teams to bring structure to ambiguous problem spaces and deliver clear, actionable design solutions.

• Led UX for eMarketer’s internal CMS and content delivery workflows, simplifying daily operations for editorial teams and improving production efficiency.

• Redesigned key publishing flows to reduce friction and improve clarity for writers, editors, and researchers.

• Partnered with product and engineering to rethink taxonomy, content modeling, and IA to support long-term scalability.

• Contributed to design system updates and visual improvements across the core experience.

Worked across Dell’s Shop, eSupport, and A/B Testing teams to design responsive ecommerce experiences, internal support tools, and high-impact workflows for global users.

• Re-envisioned and prototyped the new responsive Dell.com home page; partnered closely with engineering to implement components and interactions.

• Designed UI and flow alignment across the “For Work” and “For Home” ecommerce properties to create a more cohesive, scalable design system.

• Prototyped and usability tested mobile purchase flows for enterprise users, simplifying complex server configuration paths for speed and clarity.

• Created reusable, responsive page components and front-end prototypes to accelerate implementation across teams.

• Served as lead designer for the eSupport Online Diagnostic Engine, defining user flows, interaction models, and UI architecture.

• Redesigned the Online Incident Management portal as lead designer, improving workflow efficiency and support case resolution clarity.

• Designed multivariate A/B test concepts for Dell’s global ecommerce funnel to improve conversion, readability, and usability.

• Streamlined key purchase and support flows to increase task success and drive measurable site performance improvements.