San Francisco, California
Design system
• Designed NerdWallet’s design system with accessible components, toolkits, and usage guidelines.
• Developed a collaboration working model with product designers to create reusable components and design patterns
• Redesigned the style guide website, which increased the weekly visits by 300% and efficiency by 50%
Design in shopping
• Designed responsive web features for users to choose financial products, specifically in investing, banking, and auto insurance.
• Led a cross-functional team to develop features in investing from discovery, ideation, and validation. The concept increased user engagement by 100% and became the product to build.
• Redesigned the credit card comparison experience, which lifted the return rate by 5% and conversion by 8%.
• Optimized mobile web design, which increased click/visit by 9~26% and became a pattern across products
