• Owned and modernized the entire UI/UX content experience for all versions of Excel across all platforms.

• Collaborated with PM and Design partners to design, user test, iterate, and deliver rich features and contextual in-app experiences.

• Developed holistic content strategies for large Excel projects to ensure cohesion across UI, marketing, and support endpoints.

• Worked on various design projects including an improved UX flow for Money in Excel, and assets for Microsoft’s event with NPR’s The Moth.

• Owned the content experience for all of Office on iOS, Office on Android, Office for Mac, and all versions of Microsoft Visio.

• Worked with PM and Design partners to develop new features, UX strings, in-app help, web articles, chatbots, and more.

• Reduced frustration for customers and lowered the Office 365 unsubscribe rate through chatbot design and content.

• Developed and designed e-books resulting in 11 new clients and over $250k in revenue.

• Owned the content strategy and copy writing for the websites of over 50 clients across a wide variety of industries with SEO best practices.

• Worked with clients to tailor copy needs to their audience, domain, and individual branding needs.