• Led a cross-functional engineering team in close partnership with Product, Design, and Analytics, delivering a multi-year execution win streak and achieving ~400% of yearly product targets across revenue initiatives.
• Owned entry funnels driving ~60% of Realtor.com revenue across web; consistently delivered high-pressure, revenue-critical launches while improving revenue YoY and market position.
Revenue & Growth
• Re-architected lead submission into dynamic, WCAG-compliant, telemetry-rich forms with disciplined experimentation.
→ +10% hand-raiser growth
→ Opt-ins +23% (desktop) / +35% (mobile)
→ ~$6.37M annualized revenue impact (best case ~$9.6M)
Platform & Performance
• Led modernization of legacy frontend architecture (Mason-web → RLF).
→ Bundle size ~275KB → ~35KB per form
→ Load times ~1.05s → ~0.6s
→ Improved Core Web Vitals and conversion
• Enforced client-side performance SLAs (~300–500ms p95) via code-splitting, tree-shaking, and design-system alignment.
Reliability & Operations
• Built production-grade observability using New Relic and Splunk, including anomaly alerts and WoW throughput checks.
→ ~99% reduction in peak errors
→ Faster MTTD and fewer lost leads
• Designed lead recovery and reprocessing workflows, protecting ~$50k–$500k per incident.
• Led incident response, RCA, and cross-team coordination.
Org-Level & Platform Leadership
• Unified Web and Native lead pipelines to deliver time-sensitive TCPA compliance.
• Standardized data contracts, removed noisy events, and improved analytics quality.
• Architected 200+ automated E2E tests across critical user journeys.
• Mentored engineers and influenced technical direction through reviews and design discussions.
